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Patricia Martin

@patriciamartin

Social Media Specialist at WATCHGUARD TECHNOLOGIES, growing global brand engagement through cross-channel strategy and paid campaigns.

Spain

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At WATCHGUARD TECHNOLOGIES, I lead global social media strategy and paid campaigns for a cybersecurity technology company. I developed cross-channel strategy across LinkedIn, Instagram, Facebook, X, TikTok, and YouTube, increasing brand visibility and engagement.

I manage and optimize Meta Ads and TikTok Ads campaigns, using audience segmentation and A/B testing to improve performance. I also use Hootsuite and Looker Studio to track KPIs, and manage brand reputation across Trustpilot and app review platforms.

Previously, I developed content and digital marketing strategies at BBDO Proximity, DIGITCORNER, and other organizations. My work has included building and optimizing WordPress websites, creating SEO-driven editorial content, and managing social media for retail and automotive brands.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

WatchGuard Technologies

Jan 2022 - Present (4 years 9 months)

Lead global social media strategy for a cybersecurity technology company, managing multi-platform presence and paid media campaigns.

Meta Ads Manager TikTokAds Hootsuite Looker ChatGpt Canva Link.Bio Social Media Strategy Paid Media A B Testing Social Listening Analytics

Digital Marketing Specialist

DigitCorner

Sep 2018 - Jan 2022 (3 years 4 months)

Managed digital strategy for multiple clients, combining content, SEO, and website optimization.

WordPress SEO Social Media Analytics Editorial Planning Content Strategy On Page SEO UX performance reporting

Content Strategy Consultant

BBDO Proximity

Nov 2016 - Jul 2018 (1 year 8 months)

Led content strategy projects for major global brands including IKEA, developing comprehensive content strategies and multi-channel frameworks.

Google Analytics Omniture Content Strategy Competitive Analysis Playbooks Multi Channel Content Customer Journey KPIs

Social Media Consultant

Hewlett Packard

Feb 2015 - Nov 2016 (1 year 9 months)

Managed social media presence for automotive brands including Opel, Vauxhall, Chevrolet, and Cadillac, executing strategies to increase engagement and customer interaction.

Social Media Strategy Community Management CRM Oracle Radian 6 Social Media Monitoring performance reporting Reputation Management

Account Executive

IFEMA

Managed event campaigns, budgets, client coordination, and creative approvals.

Event Management Budget Management Client Coordination Creative Approval

Reporter & Chief Editor

El Publicista

Produced media and marketing industry content; managed editorial schedules and publication growth.

Content Production Editorial Management Publication Growth

Digital Marketing Executive

International Language Coaching

Developed PPC campaigns, landing pages, and social strategies to increase lead generation.

PPC Landing Pages Social Media Strategy Lead Generation

Social Media Strategist & Community Manager

C&A

Led full-time social media management for Spain and Portugal, integrating social media into retail marketing campaigns and increasing brand engagement.

Social Media Management Community Management Retail Marketing Brand Engagement