Parvathi Radhakrishnan
@parvathiradhakrishna
Experienced branding and communications strategist with a passion for storytelling.
What I'm looking for
I am a branding, communications, and strategy professional with 14 years of experience across healthcare and consumer sectors. Currently, I am the Founder of 'Tale me a Story,' where I design, develop, market, and sell personalized storybooks for toddlers, utilizing AI tools to streamline illustration and production. My work focuses on developing stories that align with cognitive development, emotional regulation, social skills, and child psychology.
Previously, I co-founded Parvathi Zepnur Private Limited, where I led marketing strategy, branding, and communications for a self-funded healthcare startup. I managed a team to drive digital marketing, offline promotions, brand partnerships, events, content creation, and public relations initiatives. My experience also includes managing key client accounts at Contact Creative Platform, where I coordinated with stakeholders on brand, design, and product development for major Australian brands.
Experience
Work history, roles, and key accomplishments
Founder
Tale me a Story
Jan 2023 - Present (2 years 6 months)
Design, develop, market, and sell personalised storybooks for toddlers, utilizing AI tools to streamline illustration and production. Focus on stories that support cognitive development, emotional regulation, and social skills.
Co-Founder & Marketing Strategist
Parvathi Zepnur Private Limited
Jan 2018 - Feb 2021 (3 years 1 month)
Led marketing strategy, branding, and communications for a healthcare startup. Managed a team to drive digital marketing, offline promotions, and public relations initiatives.
Account Manager
Contact Creative Platform
Jan 2017 - Jan 2018 (1 year)
Managed key client accounts for major Australian brands, coordinating with stakeholders on brand, design, and product development while ensuring timely project delivery.
Digital Account Manager
Skypoynt
Jan 2016 - Jan 2017 (1 year)
Developed strategic digital campaigns using Ads, SEO, SEM, and content marketing to enhance conversions and engagement for clients across various industries.
Corporate Communications Executive
Emitac Healthcare Solutions
Jan 2013 - Apr 2014 (1 year 3 months)
Managed the Marketing and Communications department, developing strategies and coordinating campaigns with internal teams and external partners.
Account Manager & Business Development
ISD Global
Jan 2011 - Jan 2012 (1 year)
Key Account Manager for various industries, collaborating with teams to ensure project completion and developing marketing pitches for clients.
Education
Degrees, certifications, and relevant coursework
Chartered Institute of Marketing
Post Graduate Diploma in Marketing, Marketing
2015 - 2016
University of Wollongong in Dubai
Masters in Strategic Marketing, Strategic Marketing
2010 - 2013
University of Wollongong in Dubai
BCOM in Management, Management
2006 - 2010
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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