Open to opportunities

Deborah Makinde

@deborahmakinde

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Performance creative producer turning DTC ad failures into revenue-driving creatives.

India

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What I'm looking for

I’m looking for a DTC-focused role where creativity is measured by performance. I want to own the end-to-end process—from direct-response concepting to editing and VSL execution—so we can scale ads without creative fatigue.

I help DTC brands turn underperforming ad accounts into revenue machines through creatives that stop the scroll, hold attention, and convert cold traffic into buyers. I bring 5 years of hands-on experience across 30+ DTC brands, and my work has helped brands scale from $2K/month to $122K/month in 18 months.

I don’t just edit—I understand why ads win. I build every frame around customer psychology, awareness stages, and direct response principles, so the creative is structured for conversion, not just aesthetics. My ads have run 12+ months on Meta without creative fatigue, and I’ve served as VSLs on landing pages to keep performance consistent.

In practice, I produce performance creatives across UGC, testimonial ads, product demos, VSL, talking head, brand storytelling, and AI-generated ads. I apply frameworks like Eugene Schwartz awareness levels, hook-agitation-solution, and AIDA to every creative brief—then execute with tight scripting, motion, sound, and pacing.

I’ve worked with wellness, health, beauty, supplements, jewelry, and luxury niches, collectively driving $10M+ in revenue. Whether I’m scaling spend for Meta-focused brands or rebuilding a broken creative system from scratch, my approach stays the same: find the clear idea inside the noise and make it feel effortless on screen while converting with precision.

Experience

Work history, roles, and key accomplishments

Current

Performance Creative Producer

Current

Freelance DTC Projects

Jan 2024 - Present (2 years 5 months)

Produced performance video ads (UGC, talking head, VSL, brand storytelling, AI-generated) for 30+ DTC brands, helping scale ad accounts from $2K/month to $122K/month in 18 months and driving $10M+ in total revenue across multiple niches.

UGC Production Direct Response Frameworks (AIDA Eugene Schwartz)Meta Ads Motion Graphics AI Video Generation Hook Engineering

DTC Video Editor & Creative Producer

Alpino Health Foods

Feb 2023 - Aug 2024 (1 year 6 months)

Inherited a broken DTC creative system generating $2K/month, then rebuilt the end-to-end ad system (UGC, product POV, testimonials, lifestyle) to scale revenue from $2K/month to $122K/month in 18 months; one campaign ran 12+ months on Meta and later became a permanent VSL on the product landing page while maintaining 5x average ROAS.

Creative System Building UGC Production Product POV Ads VSL Landing Page Integration Meta Ads Hook Engineering Video Editing Motion Design

DTC Video Editor & Creative Producer

Argos

Feb 2023 - Aug 2024 (1 year 6 months)

Produced performance-driven video ads for Meta, Reels, YouTube Shorts, and product pages using UGC, testimonial, product demo, and brand story formats while handling scripting, editing, and motion design aligned to paid-social goals.

Meta Ads YouTube Shorts UGC Production Product Demos Video Scripts Video Editing Motion Design Sound Design

Video Producer & Creative Director

ASDM EdTech

Feb 2020 - Apr 2023 (3 years 2 months)

Led end-to-end video production for a CA coaching EdTech platform, managing a creative team of editors and animators across lectures, promos, animated explainers, and brand content while maintaining visual engagement and educational clarity.

Creative Direction Team Management Motion Graphics Quality Control Brand Consistency

Video Editor & Motion Graphics Designer

Red Media

Nov 2018 - Apr 2020 (1 year 5 months)

Edited corporate films, testimonial videos, and brand story content for B2B clients, creating motion graphic elements (intros, transitions, infographics) and delivering sound design and voiceover-integrated edits.

Corporate Film Editing Testimonial Editing Multi Camera Editing Sound Design Voice Integration Motion Graphics Infographics Narrative Editing

Motion Designer & Video Editor

YellowChalk

Oct 2018 - May 2019 (7 months)

Created app interface animations and product walkthrough videos, designing motion for digital interfaces and explainer content while combining design thinking with video storytelling for product teams.

Product Walkthrough Explainer Videos Motion Design Interface Storytelling Storytelling Digital Interface Motion Sound Design

Video Editor

Maxmedia Studio

Aug 2018 - Sep 2018 (1 month)

Edited cinematic wedding films focused on emotional pacing and visual storytelling, developing foundational skills in color grading, soundscapes, and narrative editing.

Cinematic Wedding Film Editing Narrative Editing Sound Design Visual Storytelling Video Post Production