Open to opportunities

Parth Mehta

@parthmehta5

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Performance creative producer turning DTC ad accounts into revenue with scroll-stopping, conversion-focused creatives.

India

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What I'm looking for

I’m looking to partner with DTC brands that need performance creatives rooted in customer psychology—UGC to VSL systems—so underperforming ad accounts turn into revenue engines with scalable, fatigue-resistant execution.

I help DTC brands turn underperforming ad accounts into revenue machines through creatives that stop the scroll, hold attention, and convert cold traffic into buyers. With 5 years of hands-on experience across 30+ DTC brands, I’ve helped brands scale from $2K/month to $122K/month in 18 months.

My ads are built using customer psychology and direct response principles—so they don’t just look good, they perform. I’ve driven $10M+ in revenue across wellness, health, beauty, supplements, jewelry, and luxury niches, with Meta ads running 12+ months without creative fatigue and VSLs serving on landing pages.

I execute end-to-end production across formats like UGC, testimonial ads, product demos, talking heads, brand storytelling, and AI-generated ads. I also bring a production leadership mindset—from managing creative teams as Creative Director to building complete ad creative systems from scratch that sustain high ROAS.

Experience

Work history, roles, and key accomplishments

Current

Performance Creative Producer

Current

Freelance DTC Projects

Jan 2024 - Present (2 years 5 months)

Produced direct-response video ads (UGC, talking head, VSL, brand storytelling, and AI-generated creatives) for Meta-focused DTC brands. Helped brands scale with creatives aligned to customer psychology and awareness-stage frameworks.

UGC Production Talking Head Videos Hook Agitation Solution Motion Graphics

DTC Video Editor & Creative Producer

Argos

Feb 2023 - Aug 2024 (1 year 6 months)

Produced performance-driven video ads for Meta, Reels, YouTube Shorts, and product pages. Built UGC, testimonial, product demo, and brand story formats while handling scripting, editing, motion design, and content strategy integration.

UGC Production Product Demos Brand storytelling Scripting Video Editing Motion Design Motion Graphics YouTube Shorts

DTC Video Editor & Creative Producer

Alpino Health Foods

Feb 2023 - Aug 2024 (1 year 6 months)

Rebuilt a broken DTC creative system from scratch and scaled revenue from $2K/month to $122K/month in 18 months using high-converting Meta creatives. Delivered performance creatives that ran 12+ months on Meta without fatigue and supported permanent VSL use on product landing pages, maintaining ~5x average ROAS.

UGC Production Product POV Videos Testimonial Formats ROAS Creative System Building Eugene Schwartz Principles AIDA

Video Producer & Creative Director

ASDM EdTech

Feb 2020 - Apr 2023 (3 years 2 months)

Led end-to-end video production for a CA coaching EdTech platform, managing lectures, promos, animated explainers, and brand content. Directed a creative team and maintained quality, turnaround, and consistency across video formats balancing educational clarity with engagement.

Creative Direction Team Leadership Explainer Videos Promo Video Quality Control Brand Consistency Sound Design Motion Graphics

Video Editor & Motion Graphics Designer

Red Media

Nov 2018 - Apr 2020 (1 year 5 months)

Edited corporate films, testimonial videos, and brand story content for B2B clients. Designed motion graphics (intros, transitions, infographics) and supported multi-camera edits with sound design and voiceover integration.

Corporate Film Editing Testimonial Editing Brand storytelling Motion Graphics Multi Camera Editing Sound Design Voice Integration Post production

Motion Designer & Video Editor

YellowChalk

Oct 2018 - May 2019 (7 months)

Created app interface animations and product walkthrough videos to support explainer and product teams. Designed UI motion and blended video storytelling with design thinking for digital interface content.

Product Walkthrough Motion Design Explainer Videos Video Editing Storytelling Digital Interface Animation Sound Design

Video Editor

Maxmedia Studio

Aug 2018 - Sep 2018 (1 month)

Edited cinematic wedding films focused on emotional pacing and visual storytelling. Built foundational skills in color grading, soundscapes, and narrative editing.

Cinematic Wedding Editing Narrative Pacing Visual Storytelling Sound Design Post Production Editing Audio Mixing Basics Emotional Timing