Open to opportunities

Parshan Shakerifar

@parshanshakerifar

Message

I turn market insights and analytics into growth-focused brand strategies.

Iran

Message

What I'm looking for

I'm looking to apply market research, consumer insights, analytics, and cross-functional planning to build stronger brand strategies, identify growth opportunities, and create meaningful business impact.

At Padideh Shimi Paydar Industrial Group, I lead business planning and analysis initiatives that combine market research, consumer insights, and cross-functional execution to strengthen brand growth and market positioning.

I’ve developed a 3PL venture business model, built a customer-focused business plan for a new beauty retail chain, and supported export-market positioning across Russia, Turkey, Uzbekistan, and Kenya.

Previously at Paydar Hygiene Industries, I implemented ML-based demand forecasting using XGBoost and ensemble methods, improving accuracy against official budgets by 17% and helping align supply-chain decisions with market needs.

I bring together business planning, marketing strategy, competitive analysis, and data-driven decision-making. I believe data should sharpen creativity, helping brands uncover opportunities and grow meaningfully in dynamic markets.

Experience

Work history, roles, and key accomplishments

Current

Head of Business Planning and Analysis

Current

Padideh Shimi Paydar Industrial Group

Dec 2023 - Present (2 years 10 months)

Led strategic initiatives combining market research, consumer insights, and cross-functional collaboration to support brand growth and market positioning. Provided senior leadership with data-driven insights to inform marketing and brand strategies, contributing to innovation and competitive positioning across sectors.

* 3PL Business Venture: Conducted market research and competitive analysis to

Business Analysis Supervisor

Paydar Hygiene Industries Co (PHI)

Jan 2023 - Dec 2023 (11 months)

Led data-driven initiatives, implementing ML-based demand forecasting with XGBoost and ensemble methods, achieving a 17% accuracy gain against official budgets to align supply chain with market needs, and developed purchase optimization strategies to secure best prices, enhancing brand competitiveness.

Production Planning Supervisor

Paydar Hygiene Industries Co (PHI)

Aug 2022 - Dec 2022 (4 months)

Led production planning for the Qazvin site, managing one direct subordinate and coordinating with two additional team members overseeing warehouse and production operations, while handling MRP planning for foreign and sensitive materials for the brand product lines to ensure efficient supply chain alignment and market readiness.