Open to opportunities

Nooshin Noroozi

@nooshinnoroozi

Message

I grow FMCG brands through product launches, category strategy, and data-driven marketing.

Iran

Message

What I'm looking for

I’m seeking a Marketing Manager or Brand Leadership role where I can take greater strategic ownership, build consumer-loved brands, lead teams, and contribute to long-term brand success.

At Farmand Food Industries, I lead the full marketing cycle for jelly, dessert mixes, coffee, and B2B products—from consumer insights and product development to packaging, pricing, trade marketing, ATL/BTL, and digital campaigns. I’ve launched 30+ products that reached 30%+ market share or sales growth within one to three years while expanding portfolio sales and revenue by 20%.

Across 15+ years in FMCG, including Somayeh Food Industry and Behdad Co, I’ve built brands through category strategy, retail visibility, consumer research, and cross-functional leadership. I’m passionate about creating consumer-loved brands, developing strong teams, and delivering sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

Farmand Food Industries

Dec 2017 - Present (8 years 8 months)

• Lead marketing strategy and execution for Jelly and Dessert Mixes, Coffee categories and B2B Products, managing the full cycle: market research, consumer insights, product development, packaging, pricing, ATL/BTL, trade marketing, and digital campaigns.
• Launched 30+ new products reaching 30%+ market share or sales growth within 1 to 3 years.
• Expanded category portfolio, generating 20% grow

Market Research Consumer Insights Product Development Packaging Pricing Trade Marketing Digital Campaigns Portfolio Management Cross functional Leadership

Product Manager

Somayeh Food Industry

Feb 2016 - Dec 2017 (1 year 10 months)

• Managed brand and category marketing for all categories overseeing strategy, campaigns, and promotions.
• Spearheaded new product launch that achieved 20% sales increase and 10% market share in 1 year.
• Strengthened retail visibility with trade marketing programs that boosted category sales by 10%.
• Conducted consumer and market research to identify unmet needs and guide product positioni

Brand Management Category Management Marketing Strategy Campaign Management Trade Marketing Consumer Research Market Research

Junior Product Manager

Behdad Co شرکت شیمیایی بهداد

Apr 2011 - Dec 2015 (4 years 8 months)

• Supported brand management for detergent and cleaning brands (Tage and Saaf).
• Analyzed sales performance and competitor activity, providing insights that informed brand strategy.
• Coordinated with sales teams to identify opportunities, improve retail execution, and resolve challenges.
• Contributed to development of marketing campaigns.

Brand Management Sales Analysis Marketing Campaigns Retail Execution