At IDDA (Innovation and Digital Development Agency), I’m building the UX Research function from the ground up, establishing research processes, methods, documentation standards, and a structured repository. I lead research across digital products and translate user needs into product and design decisions.
At Kapital Bank, I designed and conducted research to understand users’ needs and behaviors, then turned findings into recommendations for product improvement. I’ve also led a mixed-method feasibility study for the medical industry in Kuwait at SYNC-Practice, combining market research, competitor analysis, and quantitative assessment.

