Khayal Jumaliyev

Conducted end-to-end UX analytics for a SaaS trial-to-paid flow and diagnosed conversion blockers, including complex registration, unclear trial value, limited signup flexibility, and pricing confusion. Led competitor benchmarking and stakeholder/user interviews to prioritize fixes across the funnel experience.

Led UX analytics for a Formula 1 Baku ticket platform, identifying drop-offs in seating selection, pricing clarity, and the checkout flow, then redesigned the UX/UI to increase conversion from 12% to 56%. Conducted research and analytics for Ofisait eCommerce, uncovering mobile checkout and product discovery issues and delivering redesigns to improve usability and sales performance.

Performed full UX analytics for a SaaS trial-to-paid funnel and used GA and Hotjar to map abandonment across landing, registration, pricing, and checkout. Redesigned key flows to improve registration (16%→61%), pricing conversion (16%→43%), checkout (34%→61%), and post-trial trial-to-paid conversion (22%→57%).

Redesigned the company website to resolve application and visibility issues, increasing job applications and inbound leads by 3×. Built a design system from scratch (cutting handoff time by 30%), delivered WCAG-aligned accessibility improvements, and optimized persona-driven flows to help evbazaar.com reach the top 3 in its market.

Delivered user-centric design for high-stakes platforms used by public agencies and revamped workflows to reduce user errors by 30%. Led a design system initiative across three core digital products, facilitating stakeholder interviews and workshops and shipping tested prototypes to accelerate validation and reduce development rework.

Designed 15+ responsive websites for US-based clients, improving usability and visual appeal. Conducted heuristic evaluations, user testing sessions, and heatmap reviews to refine site structure and user flow.

Assisted in designing interfaces for industrial and tourism systems by building wireframes and UI components. Supported research planning, survey scripting, and interface testing, contributing to human-centered design improvements for internal systems used by clients.

Designed multi-channel marketing materials for tour promotions, increasing campaign engagement by 40%. Created consistent digital and print visuals and collaborated with sales and marketing teams to translate campaign goals into delivered creative assets.

Completed an MBA at Azerbaijan State Oil Academy from 2011 to 2013.

Earned a bachelor’s degree in Business & Administration at Azerbaijan Technological University from 2007 to 2011.

Completed a summer program in Digital Marketing at Long Island University in 2010.