Paola De Pascali

As a Senior UX Writer at Soldo Software Ltd, I drove the content cycle from ideation to execution, producing engaging UX microcopy and standardizing content for the Design System. My efforts led to a 100% noise reduction and a faster delivery process, alongside conducting A/B testing and usability tests that improved customer support ticket resolution by 30%.

In my role as a UX/UI Designer and User Researcher at wongdoody, I led the product design process for three projects in the energy sector. I collaborated with BAs and developers in an agile environment, managed junior designers, and introduced hypothesis-driven testing to track progress effectively.

As an Assistant Editor at NS Media Group, I produced technical articles and project reports on global infrastructure, conducting research and surveys tailored to various audiences to enhance content quality.

In my position as a Features Writer at Compelo, I researched, wrote, and edited articles for B2B publications, representing the brand at events and building relationships with industry stakeholders.

As an Online Journalist, I worked across various publications in Italy and the UK for nine years, covering sectors like crime, politics, and healthcare. I researched, published articles, and conducted video interviews.