Open to opportunities

Zongyu Li

@zongyuli

Message

Multidisciplinary UX/UI designer delivering research-driven, inclusive, and measurable product experiences.

China

Message

What I'm looking for

I seek research-driven design roles in tech or creative industries where I can solve complex UX problems, iterate with users, and deliver measurable impact.

I am a multidisciplinary UX/UI designer with a background in visual communication, service design, and user research, focused on turning complex requirements into intuitive user journeys and high-fidelity interfaces.

I have led research-heavy projects including an Uber driver contract redesign and inclusive service design for older adults, running surveys, interviews, usability testing and iterative prototyping that improved task completion rates and SUS scores.

My work blends visual identity, interaction design and measurable impact across fintech, gov‑tech, edtech and cultural branding, and I seek roles where research-driven creativity and inclusive outcomes drive product success.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Designer

Current

Autohome Inc.

Sep 2025 - Present (1 month)

Redesigned time-based vehicle filters and led UAT to improve fresh-inventory discovery, projected to increase CTR and reduce drop-off; crafted campaign messaging to boost trust and conversion for mileage-related features.

User Research Interaction Design Prototyping Sketch UAT Information Architecture Visual Design

Current

UX/UI Designer

Current

Independent Projects

Jun 2023 - Present (2 years 4 months)

Led multidisciplinary UX/UI and service-design projects including Uber driver contract redesign and an inclusive gamified service for older adults, improving task completion rates by ~60% and engagement metrics by up to 75%.

User Research Service Design Figma Prototyping Usability Testing Information Architecture Interaction Design

UX Designer

Beijing Dengxian Technology Co., Ltd.

Aug 2025 - Sep 2025 (1 month)

Conducted user research and iterative prototyping for a LEGO-collaborative edtech platform, simplifying tutorials and UI to improve children’s task completion and engagement during play.

User Testing Interaction Design Figma MasterGo Prototyping Usability Testing Mastergo

Teaching Assistant

WEX

Jun 2024 - Sep 2024 (3 months)

Designed practice scenarios and delivered one-on-one coaching for IELTS Speaking, using iterative feedback and realistic simulations to improve users' fluency and test performance.

User Centric Coaching Content Design Usability Testing

Digital Designer

Chengdu University of Technology

Sep 2021 - Jun 2024 (2 years 9 months)

Produced digital campaigns and cross-channel experiences that grew social followers by 10,000+ through data-informed content strategy and A/B style testing, earning regional media awards.

Digital Content Strategy Visual Design Campaigns A B Testing Brand Guidelines User Engagement

Campus Ambassador

Tian Wei Food Group

Nov 2022 - Dec 2022 (1 month)

Liaised between business stakeholders and students, conducted informal user research, and managed campus acquisition funnels to improve recruitment relevance and brand engagement.

User Research Stakeholder Management Channel Management