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Paola De Pascali

@paoladepascali1

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Passionate UX/UI Designer focused on enhancing user experiences.

United Kingdom

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What I'm looking for

I am looking for a role that values creativity and collaboration, where I can contribute to meaningful projects and grow my skills in UX design.

I am a dedicated UX professional with a strong passion for the intersection of human experiences and digital interfaces. My journey in UX design has been driven by a commitment to creating user-centric solutions that are both functional and aesthetically pleasing. I thrive on transforming complex data into intuitive designs that enhance user engagement and satisfaction.

Throughout my career, I have successfully designed and iterated solutions across the full design lifecycle, from ideation to execution. My experience includes standardizing content components for design systems, which resulted in a significant reduction in noise and faster delivery processes. I have also conducted extensive user research, leading to actionable insights that improved product design and user engagement metrics.

As a UX/UI Designer and User Researcher, I have worked on various projects, including mobile app design for major clients in the energy sector. My approach combines qualitative and quantitative research methods to ensure that every design decision is informed and impactful. I am excited to continue my journey in UX, focusing on creating inclusive and accessible designs that resonate with users.

Experience

Work history, roles, and key accomplishments

Current

Product Designer / UX Writer

Current

Soldo

Nov 2021 - Present (3 years 10 months)

Designed and iterated solutions across the full design lifecycle, from ideation to execution and analysis. Worked on standardising and creating reusable content components for the Design System, resulting in up to 100% noise reduction and a significantly faster delivery process.

UX Design UX Writing Content Strategy A B Testing Usability Testing Information Architecture Product Design Design Systems GDS Design Principles

UX/UI Designer and User Researcher

Wongdoody. Powered by Infosys

Mar 2021 - Oct 2021 (7 months)

Led the end-to-end product design process across 3 project streams for a major client in the energy industry. Worked with an interdisciplinary team of BAs & Developers within a fast-paced, agile environment whilst managing junior UX designers.

UX UI Design User Research Agile Methodologies Figma Prototyping Benchmarking

Assistant Editor

NS Media Group

Feb 2018 - Mar 2020 (2 years 1 month)

Produced technical articles and project reports related to worldwide infrastructure. Conducted researches, questionnaires and surveys on national markets using a flexible approach depending on the audience.

Technical Writing Research Market Analysis Reporting Survey Data Collection Content Production Communication Journalism

Features Writer

Compelo

Feb 2016 - Jan 2018 (1 year 11 months)

Researched, wrote and edited articles for B2B international publications. Attended events and trade shows to represent the brand and to build relationships with key industry players.

Features Writing Editing Research Relationship Building Journalism Storytelling Publications

Online Journalist

Several Publications

Sep 2007 - Jan 2016 (8 years 4 months)

Worked for nine years across several publications between Italy and UK, covering different sectors such as crimes news, politics, social sciences, current affairs, healthcare and B2B. Researched and investigated news features.

News Reporting Research Interviewing Content Creation Video Interviews Current Affairs Social Sciences

Education

Degrees, certifications, and relevant coursework

UX Content Collective

Accessibility for UX Designers, UX Design

2024 -

Learning the strategies for designing clear and inclusive interfaces in accordance to WCAG and emerging global regulations.

UX Content Collective

Conversation Design for Chatbots, Conversation Design

2023 -

Created a chatbot prototype with Voiceflow.

UX Content Collective

UX Content Research & Testing, UX Content Research

2022 -

Completed a project-based course in Content Research, using qualitative and quantitative methods. Learned how to turn actionable insights into informed content and UX decisions.