Paola Alarcón

Architected a global digital strategy and spearheaded a comprehensive rebranding initiative, strengthening brand visibility and accelerating qualified lead generation. Optimized the vendor and new clients network through rigorous procurement prospecting and operational auditing, renegotiating contracts with top-tier suppliers to reduce costs and maximize profit margins.

Acted as a direct point of contact for external client stakeholders (Expedia), delivering data-driven insights and pioneering strategic recommendations to optimize global quality assurance frameworks and operational workflows. Led and mentored cross-functional teams of customer service agents, conducting high-impact feedback sessions, calibration meetings, and tailored coaching to accelerate perfo

Executed end-to-end import processes and managed the legalization of inbound merchandise, orchestrating precise purchase orders to streamline the global supply chain. Coordinated cross-functionally with internal departments and international suppliers to ensure punctual delivery timelines and strict adherence to international trade regulations.

Spearheaded the development of custom travel products, tailored packages for individual clients, and personalized group experiences, consistently exceeding sales targets. Managed end-to-end logistics for numerous high-profile tours and custom itineraries, significantly increasing client retention and repeat business.

In progress: Cultural Tourism Colombia course.

In progress: Giving 2.0: The MOOC (Philanthropy & Grantmaking).

Completed a course on The Strategy of Content Marketing in 2020.

Earned Lean Six Sigma Green and Yellow Belt certifications in 2021.

Graduated with an Associate Degree in International Trade in 2015.

Participated in an academic exchange program at Universidade de Fortaleza in 2019.

Graduated with a Tourist Guide Certification in 2021.

Completed an introduction to Personal Branding in 2021.

Completed a course as a Tourist Information Specialist in Museums in 2022.

Graduated with a Bachelor of Science in Business and International Relations in 2020.

Completed a course on Negotiations in Tourism in 2024.

Completed a course on ISO 9001 Quality Management Systems in 2025.

Completed an introduction to the Luxury Nautical Industry in 2025.

Completed the Holistic Wellness Tourism Program in 2026.

Completed a course on Storytelling for Digital Marketing in 2026.

Completed a course on Understanding Consumer Behavior in 2026.

Completed a course on Destination Marketing in 2026.