Pamela Nassar

Lead division commercial performance, sales strategy, and business growth across skin care and nail care categories. Developed and executed commercial plans focused on revenue growth, new-door acquisition, and market penetration.

Managed a portfolio including Revlon Professional, Alter Ego Italy, Eksperience, and American Crew across professional salon and retail channels. Delivered 30% business growth through strategic commercial planning, distributor development, and market expansion initiatives.

Managed full showroom commercial operations for a new automotive brand, including KPIs, revenue forecasts, CRM adoption, inventory optimization, and OEM compliance. Achieved measurable cost optimization and exceeded annual sales targets.

Led end-to-end commercial and brand launch operations for new consumer brands entering the UAE market, establishing retail distribution, brand infrastructure, and consumer activation from the ground up. Developed go-to-market strategies covering channel architecture, trade terms, and pricing structure.

Held full P&L and commercial responsibility for a premium Italian consumer brand in the UAE, achieving consistent revenue growth and brand market share expansion. Negotiated and managed 5+ high-value financial partnerships, resulting in a 15% increase in annual revenue contribution.

Delivered consistently top-tier sell-out results across the premium brand portfolio, ranked among highest-performing commercial professionals in the UAE network. Built and managed a personal portfolio of high-value consumer accounts, generating strong repeat-purchase rates and consumer referrals.

Delivered premium consumer brand experience for one of the world's most recognised global brands in a high-volume, multicultural international environment. Managed complex consumer escalations, service recovery, and brand reputation situations with professionalism and effective problem resolution.

Pursuing a Doctor of Business Administration in Business Administration.

Completed an MBA in Business Administration.

Earned a Bachelor's degree in Business Administration.

Completed a Diploma in Economics and Sociology.