Stefania Proaño

Generated qualified leads across six Abu Dhabi communities by designing and running Meta Ads campaigns with dedicated landing-page funnels. Increased inbound client inquiries by 20% by building and operating a structured WhatsApp broadcast system for off-plan project outreach.

Standardized performance visibility across a 7-location retail network by building KPI dashboards tracking UPT, AUS, and Conversion Rate. Increased team performance by designing and delivering sales-force training and optimization programs.

Informed brand pricing strategy by building ROI financial models and validating promotional campaigns against market and competitor research. Increased point-of-sale visibility for the P&G portfolio by coordinating planogram implementation and visual merchandising.

Achieved revenue targets by structuring and executing marketing and sales strategy plans in coordination with senior management and the Sales Team. Reduced order-processing errors by managing end-to-end billing and reviewing customer self-service purchase orders.

Improved Call Center conversion rates by training and supervising the sales team on commercial strategy execution. Expanded market reach across Quito and Venezuela by designing and executing monthly commercial sales strategies.

Delivered ROI targets on brand promotional events by leading end-to-end marketing strategy planning and execution across distribution channels. Maintained full brand-guideline compliance across three cosmetics brands by auditing marketing execution against L'Oréal, Maybelline, and Physicians Formula standards.

Increased sales-performance visibility for the National Manager by building and maintaining KPI dashboards for Sell-In and Sell-Out reporting. Ensured accurate incentive payouts by calculating sales commissions, bonuses, and performance prizes for the sales force.

Ensured case-file accuracy and regulatory compliance by managing repatriation case tracking and reporting for the assigned unit. Supported departmental decision-making by preparing periodic activity and results reports for leadership.

Completed 8 semesters of Business Administration studies at the Private Technical University of Loja, Ecuador, from 2007 to 2010.