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Pallavi Yadav

@pallaviyadav1

Message

Senior marketing & communications professional turning complex ideas into simple, compelling stories.

India

Message

What I'm looking for

I want to lead brand and communications that turn complexity into clarity—owning narrative, GTM outreach, and event strategy—while building SOPs and knowledge systems that help teams collaborate and execute without gaps.

I’m a 6+ years marketing & communications professional working across startups, non-profits, conventional businesses, and volunteer groups. I build both external narratives—brand narratives, pitch decks, events, and digital outreach—and internal infrastructure through SOPs and knowledge management systems that prevent critical items from falling through the cracks.

Most recently, as Special Projects Lead in the Founder’s Office, I developed strategic messaging and GTM for Alt Futures 2025, a 3-day climate summit that drew 400+ sustainability leaders and global policy influencers. Earlier, at Good Business Lab, I scaled communications end-to-end—structuring social media from the ground up, directing website builds to grow annual traffic by 47% and double retention, and running a 7-member comms team as ScrumMaster using Asana to reduce overhead by 30%.

Experience

Work history, roles, and key accomplishments

Current

Brand & Communications Consultant

Current

Independent

Built brand architecture for an early-stage AI startup by creating the parent thesis and pitch deck that tied four products into one coherent identity. Audited and standardized product offerings against Purdue University requirements, helping the client close a university contract.

Brand Architecture Brand Messaging Product Positioning Content Strategy Narrative Development

Special Projects Lead

Alt Carbon

Feb 2025 - Jul 2025 (5 months)

Led strategic messaging and GTM for Alt Futures 2025, a 3-day climate summit that attracted 400+ sustainability leaders and global policy influencers. Drove 500+ registrations via multi-channel outreach, secured partnerships with three international carbon removal brands, and built Notion + Google Suite knowledge systems adopted across four teams.

Partnerships Campaign Execution Copywriting

Senior Associate, Marketing

Good Business Lab

Nov 2020 - Mar 2024 (3 years 4 months)

Spearheaded communications for 10+ events, including an international conference with Nobel Laureate Prof. Esther Duflo. Grew Instagram posting cadence by 100% and engagement by 50% in one quarter, led three website builds to drive 47% annual traffic growth and doubled user retention, and reduced comms team project overhead by 30% as ScrumMaster.

Social Media Operations Brand Guidelines Content Playbooks

Research Consultant

Generation India Foundation

Oct 2019 - May 2020 (7 months)

Authored a 30-page train-the-trainer curriculum manual, adapting global best practices for 400+ vocational trainers. Built knowledge management systems that cut content retrieval time by 50% across the team.

Curriculum Development Training Facilitation Knowledge Management Systems Instructional Design Content Operations Process Improvement Documentation

Junior Content Executive

Saffron Tech Pvt. Ltd.

Jun 2018 - Nov 2018 (5 months)

Produced 70+ blogs and articles monthly across diverse niches and led two storytelling workshops to seed a voice-driven writing culture. Managed recurring content output to support consistent editorial delivery.

Content Writing Editorial Planning Content Strategy Narrative Writing Research & Drafting