Open to opportunities

Katyayani Rana

@katyayanirana

Message

Branding and communications specialist building 0-to-1 brand, digital, and advocacy ecosystems that move audiences.

India

Message

What I'm looking for

I’m looking for a remote-first role where I can own 0-to-1 brand and digital communication, translate program data into compelling narratives, and lead cross-timezone teams—building systems, campaigns, and stakeholder-aligned impact.

I’m a remote-native Impact Communicator with 6+ years building brand, digital, and advocacy ecosystems from 0-to-1—leading full rebrands and establishing department foundations from scratch. I translate complex programmatic data and impact metrics into narratives that donors, partners, and digital audiences actually act on.

I thrive across cross-functional, async, distributed teams, running stakeholder-facing communications and platform-specific campaign strategy. From SaaS prototyping and wireframed customer interfaces to “vibe coding” branded digital assets, I connect strategy, content, design systems, and execution—consistently driving engagement and measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Communication & Community Manager

Current

The Migration Company

Aug 2025 - Present (11 months)

Built the communications department from 0-to-1 by establishing systems, workflows, and brand foundations. Led a full Migration Group rebrand and deployed SaaS prototypes and wireframed site/customer-service interfaces to connect messaging with product experience.

Brand Building Stakeholder Engagement Communications Strategy Wireframing

Communication Manager

Motivation India

May 2023 - Aug 2025 (2 years 3 months)

Developed international disability inclusion communication strategies and translated impact metrics into accessible donor, digital, and media narratives for India and global audiences. Drove 85% growth in LinkedIn engagement and 50K+ cumulative impressions, and led end-to-end content production across publications, annual reports, donor decks, and panel events.

Stakeholder Management Content Strategy Analytics Narrative Development Reporting SEO

Digital Communications Lead

Mantra4Change

Jun 2021 - Apr 2023 (1 year 10 months)

Owned a full organizational rebrand and digital communications overhaul, including Wix website redesign, with cross-functional alignment. Created education and leadership-incubator campaigns that increased overall engagement by 35% and implemented performance-driven, multi-channel social media strategy.

Digital Communication Content Production Campaign Development Performance Marketing Social Media Strategy wix Analytics

Head of Outreach & Social Media

Badlaav Social Reform Foundation

Oct 2020 - May 2021 (7 months)

Led multi-channel digital strategy to mobilize climate and gender-justice activists across online communities. Designed infographics and multimedia advocacy toolkits and implemented performance-driven content strategies to strengthen audience engagement.

Digital Outreach Advocacy Social Media Strategy Content Strategy Infographics Community Engagement Performance Optimization

Marketing & Outreach Associate

ConnectFor

Jul 2019 - Sep 2020 (1 year 2 months)

Designed campaigns for community engagement and volunteer mobilization, connecting 1,000+ volunteers through online and offline events. Optimized content strategy across platforms for targeted digital outreach and awareness.

Campaign Strategy Outreach Volunteer Mobilization Community Engagement Content Strategy Digital Marketing Event Coordination Audience Targeting