Open to opportunities

Fatima Muhammad

@fatimamuhammad

Message

Marketing and demand generation specialist driving lead growth.

Nigeria

Message

What I'm looking for

I seek roles where I can own demand-generation campaigns, optimize paid acquisition, and improve conversion within collaborative teams that value data-driven growth and measurable outcomes.

I am a marketing and demand generation support specialist with hands-on experience helping businesses attract qualified leads, improve conversion, and support growth through paid advertising.

I plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns focused on lead generation, inquiries, and conversions, while conducting audience and buyer research to improve targeting and messaging.

I build full marketing funnels across awareness, consideration, and conversion stages, manage LinkedIn and email campaigns, and track performance in Zoho CRM to optimize CPL, ROAS, and funnel conversion rates.

I support customer acquisition, streamline backend order and fulfillment processes, and collaborate closely with clients through onboarding calls, regular updates, and iterative feedback to ensure marketing efforts translate into real inquiries and business outcomes.

Experience

Work history, roles, and key accomplishments

Lead Generation Specialist

LollysCakery

Managed Meta ad campaigns to drive orders and inquiries, researched target audiences to attract customers, and supported lead handling and customer communications to improve inquiry-to-purchase conversion and order fulfillment processes.

Meta Ads Customer Acquisition Audience Targeting Customer Communications order fulfillment

Demand Generation Specialist

Bykwaysay

Planned, executed, and optimized Meta (Facebook & Instagram) ad campaigns focused on lead generation and conversions, improving lead capture and follow-up efficiency. Conducted audience research and adjusted creatives and copy to boost campaign relevance and performance.

Meta Ads Lead Generation Audience Research Funnel Optimization Conversion Tracking

Growth & Lead Generation Strategist

FinTech

Built and managed multi-channel lead generation funnels across LinkedIn and email, tracked performance in Zoho CRM, and optimized campaigns using CPL, ROAS, and funnel conversion metrics to improve lead quality and sign-ups.

LinkedIn Ads Email Marketing Zoho CRM Campaign Optimization A B Testing