At Louis Industrial (LIG), I developed and managed brand guidelines and a centralized brand system for digital and print assets, increasing staff use of brand assets from 0% to 100%. I also integrated 3D rendering into marketing and operational workflows, reducing fabrication spend in the marketing budget by 25%.
I led and mentored a team of four designers at Louis Industrial (LIG), introducing streamlined workflows that increased team output by 50%. I also partnered with brands including Repsol, FortPro, Wix Filters, and Lucas Oil on co-marketing campaigns and co-branded designs.
At Market Me JA, I led campaign design projects for 10 corporate clients across social media, print, web, and motion graphics. As lead visual designer for Caribbean Passion, I helped grow social media engagement by 40% and designed packaging labels for eight SKUs.
At Vistaprint, I designed marketing materials, brand identities, and scalable campaign packages for digital and print. I also created interactive templates for the Vistaprint Corporate ProShop web-based design tool and supported design teams as a subject-matter expert in InDesign and XMPie.
