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Omobolanle Tafa

@omobolanletafa

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Results-driven Marketing Communications Specialist with 5+ years of experience.

Germany

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What I'm looking for

I am looking for a dynamic role where I can leverage my marketing expertise to drive brand success and engage diverse audiences.

I am a results-driven Marketing Communications Specialist with over five years of experience in the EMEA region and Nigeria. My expertise lies in leading multi-channel campaigns that have significantly boosted engagement, traffic, and brand awareness by 60% in B2B environments. I am passionate about data-driven marketing and have a proven track record of executing high-impact online and offline events.

Throughout my career, I have successfully developed and executed comprehensive marketing strategies that engage diverse demographics. At Nordson EFD, I implemented a social media strategy that increased engagement and followers while optimizing the company website for SEO, resulting in a 40% increase in lead generation. My time at Siemens ADVANTA further honed my skills in content creation and performance monitoring, leading to a 35% boost in social media engagement.

My educational background includes a Master of Arts in International Corporate Communication and Media Management, which complements my practical experience. I am committed to continuous learning and professional development, as evidenced by my certifications in HubSpot CRM and Google Analytics. I thrive in dynamic environments where I can leverage my skills to drive brand success and foster meaningful connections.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Specialist

Current

Nordson EFD

Mar 2024 - Present (1 year 4 months)

Developed and executed a comprehensive social media strategy, leveraging Canva and Adobe Creative Suite to create visually appealing posts, resulting in an increase in engagement and new followers. Conducted in-depth market research to assess competitor strategies and positioning, delivering actionable insights to enhance marketing initiatives.

Canva Adobe Creative Suite Market Research SEO CMS Digital Marketing Event Coordination

Working Student - Marketing and Communications

Siemens ADVANTA

Oct 2023 - Apr 2024 (6 months)

Designed innovative marketing content for social media platforms, newsletters, and corporate blogs, focusing on Siemens' automation and electric vehicle (EV) charging solutions. Developed and executed comprehensive marketing strategies and campaigns to drive brand awareness, monitoring and adjusting these strategies based on real-time performance metrics.

Content Design Marketing Strategy Social Media Management SEO Content Management Systems Keyword Research Event Planning LinkedIn YouTube

Working Student – Marketing Communications Specialist

Oerlikon Digital Hub

Apr 2023 - Oct 2023 (6 months)

Designed and developed engaging marketing content for social media, newsletters, and corporate blogs, aligning with brand guidelines to enhance visibility and audience engagement. Assisted in planning and executing webinars, conferences, and trade shows, coordinating logistics, speaker schedules, and promotional materials.

Content Creation Social Media Management Event Planning Google Analytics Case Study Development

Marketing Communications Specialist

Thepush.ng

Apr 2019 - Aug 2022 (3 years 4 months)

Developed and maintained consistent brand messaging across all communication channels, ensuring alignment with corporate identity and marketing objectives. Implemented data-driven social media campaigns, increasing brand awareness, audience engagement, and follower growth across multiple platforms.

Brand Communications Media Relations Content Development Market Research Social Media Strategy Project Management SEO Workflow Optimization Data Analysis

Education

Degrees, certifications, and relevant coursework

Hochschule Neu-Ulm

Master of Arts, International Corporate Communication and Media Management

Currently pursuing a Master of Arts in International Corporate Communication and Media Management. Expected to graduate in August 2025, focusing on advanced communication strategies and media management in a global context.

Pan Atlantic University

Master of Science, Media and Communication

Completed a Master of Science in Media and Communication in December 2020. Gained expertise in various aspects of media and communication, enhancing skills in strategic communication and media analysis.

Nigerian Institute of Public Relations

Diploma, Public Relations

Obtained a Diploma in Public Relations in September 2019. Developed foundational knowledge and practical skills in public relations, including media relations and corporate communication.

Ajayi Crowther University

Bachelor of Science, Mass Communication

Earned a Bachelor of Science in Mass Communication in October 2018. Studied comprehensive aspects of mass communication, including journalism, broadcasting, and public relations.