At SaphireDent, I plan and manage more than $2M in annual Google and Meta spend across Europe, North America and the Gulf. I use campaign, CRM and sales data to guide investment decisions and secure owner approval.
I raised the qualified-lead rate from 30% to ~65% in three months and cut Google Ads CPL by ~50%. On premium All-on-4 campaigns, I delivered 300%+ ROAS within six months by aligning bids and creative with pricing and case-value data.
I designed an end-to-end lead and measurement system with a 10-stage Odoo CRM pipeline, 30+ custom fields and Make.com automations. I also run in-house brand and creative production, and manage a cross-functional team delivering campaigns, landing pages and lead follow-up.
As a freelance performance marketer, I run strategy, paid media, creative production and reporting for Jouvence TR and Grand Clinic. I also built Fintrack, an offline-first personal finance web app, and connected ad accounts to Claude for marketing analysis and reporting.
