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omar abbas

@omarabbas1

Google Ads specialist at Freelance who managed $900K+ in solar lead-generation spend and generated 15,000+ leads across eight states.

Egypt

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What I'm looking for

I'm looking for a remote full-time or part-time Google Ads role aligned with US or European hours.

At Freelance, I run Google Ads for lead-generation businesses in the US and Saudi Arabia. For STRATEGIC SOLAR SOLUTIONS, I managed campaigns across eight states that generated 15,000+ leads on $900K+ in spend.

I measure campaigns by leads that sell, matching them weekly to client sales. On the solar account, I brought cost per lead back from $73 to $55 with new campaigns and tracked $1.44 in lead sales for every $1 of ad spend across four tracked weeks.

From 2016 to 2020, I worked in paid search at three Cairo agencies. At ITCAN Digital & Performance Marketing, affiliate search campaigns drove SAR 4.1M in tracked sales, and at MitchDesigns I worked on Google Shopping, Search, and SEO for e-commerce clients.

In an affiliate partnership, we bought Google Search traffic with our own money and earned commission on sales. I later launched and ran my own coupon brand, Gulf Voucher.

Experience

Work history, roles, and key accomplishments

Current

Google Ads Specialist, Lead Generation (Freelance)

Current

Freelance

Jan 2022 - Present (4 years 9 months)

Google Ads for lead-generation businesses in the US and Saudi Arabia.
STRATEGIC SOLAR SOLUTIONS · US residential solar lead gen · Apr 2025 to Jun 2026
Results
• $900K+ in spend and 15,000+ leads across 8 states (MD, NJ, CT, MA, PA, CA, NY, FL)
• About $60 per lead through February 2026, at $50K to $120K a month
• $1.44 back in lead sales for every $1 of ad spend (4 tracked weeks)
• New Jersey Perf

Google Ads Specialist, Lead Generation (Freelance)

Self-employed

Jan 2021 - Mar 2024 (3 years 2 months)

Affiliate partnership: we bought Google Search traffic with our own money and earned commission on every sale.
Brands: Ounass · Noon · Namshi · Mumzworld
Networks: ArabyAds · CPX · Digizag
Results
• About $3 in commission for every $1 of ad spend (July to August 2021)
• $16,902 in network commission for the partnership in January 2022
• 200+ coupon codes, with landing pages in five languages
• The

SEM specialist

ITCAN Digital & Performance Marketing

Jul 2019 - Jan 2020 (6 months)

Google Search for the agency's affiliate partner sites and client accounts in Gulf e-commerce.
Affiliate search · 2 coupon sites · July to December 2019
• SAR 560K (about $149K) in ad spend → SAR 4.1M (about $1.09M) in tracked sales
• 14,300+ orders for Mumzworld, Ounass, Nisnass, Bath & Body Works, H&M and more
• Peak month: November 2019 (White Friday), SAR 217K in spend
Client accounts
• Click-

Digital Marketing Specialist

MitchDesigns

Mar 2018 - Jul 2019 (1 year 4 months)

Google Shopping, Search and SEO for e-commerce clients in Egypt.
Results
• Website traffic +40% and lead generation +90% from new targeting and SEO
• Conversions +35% from data-driven campaign optimization
Work
• Google Shopping with Merchant Center product feeds
• Landing pages and launches with designers, writers and developers

SEM Specialist

Fifth Dimension (5d)

Sep 2016 - Mar 2018 (1 year 6 months)

Google Ads Search for client accounts, from keyword research to reporting.
Results
• Conversion rates +30% and online visibility +35%
• Click-through rate +25% from ad copy and landing-page tests
• Cost per click −20% from keyword research, competitor analysis and bid optimization
Work
• Reporting on CTR, CPC, conversion rate and ROI in Google Ads and Google Analytics