At World of Luxury, I plan, build, and send targeted email campaigns using Klaviyo, from content and audience selection to scheduling and reporting.
I support email and SMS communications for audiences in the US, UK, and Canada. By optimizing campaigns and flows, I improved open rates by 30% and click-through rates by 10%.
At World of Luxury, I also build customer segments and automated flows, test campaign content, and edit existing HTML/CSS email templates. I check layouts on desktop and mobile devices.
As a part-time Email Marketing Specialist at COMPASS, I planned campaigns for an individual sales associate, featuring listings, market updates, and open houses. I also prepared property analyses and presentations for builders.
