At Orpi Groupe RD, I work on CRM lead management, demand generation, and lead nurturing to support the commercial pipeline. I also analyze campaign ROI and conversion performance and contribute to improving customer journeys.
At Groupe Tressol-Chabrier, I managed end-to-end marketing projects tied to commercial performance, defined and deployed digital communications strategy, and tracked KPIs including ROI and lead generation. I managed marketing budgets and supported internal audits and quality certifications.
At Groupe DBF, I was responsible for marketing, focusing on strategy, digital communications, lead analysis, and customer journeys. Earlier, at Groupe Lombardot, I was Marketing Manager and handled communications materials, partnerships, annual budgets, and market monitoring.
At The Hive Showroom in New York, I supported the positioning of European luxury brands in the North American market through targeted campaigns and PR activations. I also collaborated with stylists, magazine editors, journalists, and product teams, and organized Fashion Week.
