At Variation Communications Ltd, I led performance marketing for 24+ brands across e-commerce, SaaS, real estate, fashion, FMCG and food, managing six-figure monthly advertising budgets on Google Ads and Meta. For an e-commerce brand, audience segmentation and funnel optimization helped deliver 35% revenue growth.
I set up Meta Pixel, GTM and GA4 tracking, tested creatives, targeting and landing pages, and built Looker Studio and Excel dashboards. I also mentored junior marketers and coordinated campaign execution across client accounts.
At Geeoo Trading Company, I ran paid campaigns on Google Ads, Meta Ads and LinkedIn Ads, raising campaign conversion rate by about 20% through creative testing and landing page optimization. Across other roles, I implemented SEO and content marketing strategies, managed international lead-generation campaigns, and worked on improving organic traffic and search visibility.
