
nurhan keeler
@nurhankeeler
I build market-led growth, brands, and inclusive development programmes.
What I'm looking for
I've led market research, branding, business-model, and development work through Trend Group Market Research for clients including The Coca-Cola Company, Procter & Gamble, Unilever, Vodafone, Microsoft, Nike, ILO, IOM, UNDP, ITC, and the EU.
For ITC’s Cameroon Penja Pepper project, I researched UK and European markets and developed marketing, branding, communications, sales pitches, brochures, website content, and social media assets. I also helped shape ITC’s Community of Practice platform for SMEs seeking marketing and branding support.
I build programmes from strategy through field delivery, combining MEL, stakeholder management, digital transformation, research, and community-based business models. I’ve led teams of up to 120 people, supported women entrepreneurs and MSMEs, and have produced and hosted radio programmes at Açık Radyo since 2009.
Experience
Work history, roles, and key accomplishments
Research and Consultancy
Evyap
Sep 2024 - Present (1 year 11 months)
Monitored and assessed the impact of the 'Kendine İyi Bak' program on students' quality of life.
Branding & Business Model Consultant
Unlimited Istanbul
Jul 2005 - Present (21 years 2 months)
Supported Unlimited Istanbul on industrial product concept development, branding, business model preparation, and trend analysis.
Executive Manager
Trend Group Market Research
Jan 2001 - Present (25 years 8 months)
Led market research projects, developed communication strategies, and provided consultancy to commercial and international clients.
Business Growth Consultant
Hasfin
Jan 2026 - Mar 2026 (2 months)
Identified needs and expectations of farmers, clarified business processes, and determined growth models including AI and digital ones.
Research and Market Research Expert
Letven Capital
Aug 2023 - Feb 2026 (2 years 6 months)
Identified and profiled high-potential agricultural producers for crowdfunding and researched R&D centers for innovation.
Radio Program Host & Producer
Açık Radyo
May 2005 - Jun 2025 (20 years 1 month)
Produced and hosted the bi-weekly radio show Biofilia, exploring topics like nature, environment, and sustainable development.
Researcher, Communication & Business Model Expert
Kurukahveci Mehmet Efendi
Apr 2023 - Jul 2023 (3 months)
Conducted semi-ethnographic research for coffee market, provided user experience and communication strategy consulting.
Stakeholder Management and Business Model Expert
TROIDA Women's Cooperative
Oct 2019 - Jul 2022 (2 years 9 months)
Managed the cooperative's establishment, business model development, digital transformation, and grant management for the IOM-funded project.
Research & Business Development Expert
International Trade Centre
Jun 2019 - Jul 2022 (3 years 1 month)
Designed marketing and branding strategies for the Cameroon Penja Pepper project and developed a Community of Practice platform for SMEs.
Senior Expert / Business Development Consultant
Kuzey Anadolu Kalkınma Ajansı
Jun 2021 - Jan 2022 (7 months)
Increased capacity of selected SMEs, developed business models, and provided branding and digital marketing consultancy.
Research Executive
Istanbul Chamber of Financial Advisors
Dec 2021 - Dec 2021 (0 months)
Conducted qualitative and quantitative research on business models and tax policies for growth-friendly taxation.
Research and Assessment Expert
EFSE
May 2020 - Jun 2020 (1 month)
Identified and compared key issues and effects of COVID-19 crisis on MSEs, providing recommendations for continued support.
Business Model, Digital Marketing, Branding Expert
Studio Punto
Sep 2015 - Feb 2020 (4 years 5 months)
Carried out content management, digital marketing, and provided consultation for product design and business planning.
Trend, Research and Content Expert
Qatar Airways
Oct 2018 - Mar 2019 (5 months)
Designed coffee cup patterns for Qatar Airways based on ethnographic research and semiology methods.
Art Director
Secure Blanket Exhibition
Aug 2014 - Mar 2018 (3 years 7 months)
Organized an exhibition to support education of Syrian youth, featuring knitted blankets and Aleppo soaps.
PR, Campaign & Branding Expert
Burger Lab
Feb 2013 - Dec 2016 (3 years 10 months)
Developed and implemented communication strategy, designed promotional materials, and planned launch events for Burger Lab.
Developed alternative PR concepts to raise brand awareness and increase market share.
Research & Concept Expert
Ana Gıda
May 2009 - Feb 2013 (3 years 9 months)
Conducted research for Komili and Kırlangıç olive oil brands, created promotional packages, and supported event organization.
Strategist
Ofçay
Jul 2008 - Jun 2011 (2 years 11 months)
Evaluated and strengthened Ofçay branding and communication strategy, conducted brand SWOT analysis, and redesigned labels.
Prepared branding and promotion strategy for Doğadan tea, conducted market research, and developed brand architecture.
Campaign Expert
Bahçıvan Gıda
Dec 2003 - Apr 2005 (1 year 4 months)
Designed and implemented the 'Garden of Cheese' campaign, conducted research on cheese consumption, and guided advertising agency.
Education
Degrees, certifications, and relevant coursework
Hellenic-American Union
Modern Greek Studies
1986 - 1987
Studied Modern Greek at the Hellenic-American Union from 1986 to 1987.
Hacettepe University
Bachelor of Science, Philosophy
1982 - 1986
BSc in Philosophy from Hacettepe University, completed between 1982 and 1986.
Availability
Location
Authorized to work in
Job categories
Skills
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