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Novera SayedNS
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Novera Sayed

@noverasayed

I lead digital finance products, real-time transformations, and profitable product portfolios.

Canada
Message

At LGM Financial Services, I lead end-to-end product lifecycle management for a proprietary point-of-sale system, delivering 200+ releases with 98% on-time delivery while managing a $15M+ product portfolio.

I translate market research, pricing strategy, regulatory requirements, and stakeholder needs into roadmaps for digital finance products. My work has increased platform adoption by 120%, reduced dealer churn by 18%, and supported a unified real-time claims workflow that generated $15.3M in revenue.

Across BC Hydro, Guusto, UBC, and BRAC Bank, I've improved procurement, onboarding, communications, and customer experiences through cross-functional delivery, data analysis, and practical process design.

Experience

Work history, roles, and key accomplishments

LS
Current

Senior PM

LGM Financial Services

Jan 2020 - Present (6 years 8 months)

Spearheaded end-to-end product lifecycle management for LGM's proprietary point-of-sale system, delivering 200+ releases and enhancements through Agile methodologies while maintaining 98% on-time delivery rate and managing P&L for a $15M+ product portfolio. Led market research, product discovery, and roadmap execution for digital finance products, integrating complex APIs with Canadian Black Book

BH

Supply Chain Category Management

BC Hydro

Jan 2020 - Dec 2020 (11 months)

Owned end-to-end RFx bidding lifecycle for provincial infrastructure procurement projects valued at $3.5M+, translating complex stakeholder and regulatory requirements into compliant, executable sourcing strategies that ensured on-time and on-budget delivery. Developed category management and sourcing strategies across multiple portfolios, collaborating with internal stakeholders to streamline RFx

GU

Product Marketing & Operations

Guusto

Jan 2018 - Dec 2019 (1 year 11 months)

Designed automated outreach campaigns using Dux-Soup and MailChimp, increasing lead generation efficiency by 25% and informing product marketing positioning. Designed Phase 1 user onboarding and experience strategy, successfully training and onboarding 50+ enterprise clients, improving activation and product adoption by 20%.

UU

Outreach Coordinator

University of British Columbia (UBC)

Jan 2018 - Dec 2018 (11 months)

Designed and implemented the first communications and community engagement framework for the Centre for India and South Asian Research, building sustainable relationships with 100+ partner organizations in UBC and Vancouver.

BB

Brand Management Intern

BRAC Bank

Jan 2016 - Dec 2016 (11 months)

Produced and edited 75+ press releases and media communications for high-profile corporate events in English and Bengali, ensuring consistent brand messaging across channels. Improved customer satisfaction and service quality by 40% by designing and presenting a standardized communications and CSR training framework.

Education

Degrees, certifications, and relevant coursework

Collège La Cité logoCC

Collège La Cité

Certificate, French as a Second Language

Studying French as a Second Language at Collège La Cité and Alliance Française.

Project Management Institute logoPI

Project Management Institute

Project Management Professional (PMP), Project Management

Earned the Project Management Professional (PMP) certification in 2026.

Pragmatic Institute logoPI

Pragmatic Institute

Pragmatic Marketing Certified (PMC) Level II, Marketing

Earned the Pragmatic Marketing Certified (PMC) Level II in 2021.

University of British Columbia logoUC

University of British Columbia

Bachelor of Arts, Economics

Bachelor of Arts in Economics from the University of British Columbia in 2020.

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