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Nora TAIB

@norataib

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Influencer Marketing Manager at SHYLEX, developing its influencer strategy and creator database.

France

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What I'm looking for

I'm currently seeking new opportunities in offline or online digital marketing roles.

At SHYLEX, I develop and manage the brand's influencer strategy and ambassador program. I coordinate collaborations, from UGC briefs and production follow-up to usage rights and product shipments.

I also create UGC campaigns and help amplify content across social networks. I established a creator database with internal scoring for niche, quality, and performance, and track reach, engagement, conversions, and ROI.

At AUTO123, I developed digital strategies and planned content across social platforms. I designed visual assets and collaborated with design and marketing teams on social campaigns.

I reported on META advertising KPIs and implemented email marketing campaigns via Klaviyo. Earlier, at Solocal, I created and designed websites, wrote copy and blog posts, and developed SEO strategies.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Manager

Current

Shylex

Oct 2022 - Present (4 years)

Developed and managed the brand's influencer strategy, including the ambassador program, collaborations, UGC campaigns, and KPI tracking.

Influencer Marketing UGC Content Strategy KPI Analysis Community Management Logistics Coordination

Digital Marketing Specialist

Auto123

Oct 2022 - Jun 2025 (2 years 8 months)

Developed digital strategies, created and scheduled content, designed visual assets, managed email marketing campaigns, and reported on META ad performance.

Digital Strategy Content Creation Social Media Management Email Marketing Klaviyo Meta Ads KPI Reporting Competitive Benchmarking