Nkanyiso Ntanda

I’m an entrepreneur, Chartered Accountant (SA), and commercial leader with over 15 years of experience helping businesses grow through strategic thinking, relationship building, and commercial problem solving. After building an executive career with organisations including EY, Illovo Sugar, Edcon, and Tongaat Hulett, I founded Flexi Muscles to prove my approach in practice.

I grew an ecommerce fitness brand from a single product into an international business with over 100 products, operations across five countries, and annual revenues exceeding US$1 million. I’ve built supplier relationships, led international product sourcing, and worked directly with C-suite executives throughout my corporate career.

What differentiates me is how I combine commercial thinking with modern technology. I use Artificial Intelligence extensively as a business multiplier—optimising ecommerce performance, accelerating decision-making, improving SEO, creating marketing assets at scale, and building and optimising websites using AI-assisted workflows.