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Njabulo Masinga

@njabulomasinga

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Dynamic Lead Generation & Marketing Specialist driving customer acquisition.

South Africa

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What I'm looking for

I seek a role that allows me to leverage my skills in lead generation and CRM while fostering a collaborative and innovative company culture.

I am a dynamic and results-driven Lead Generation & CRM Specialist with a BSc in Electrical & Computer Engineering from UCT. My expertise lies in customer acquisition, digital marketing, and sales automation. I have a proven track record of managing GoHighLevel CRM, optimizing Meta Ads, and creating high-converting lead pipelines that drive growth.

Throughout my career, I have successfully launched Meta Ads campaigns that reduced cost per lead by 25% and improved conversion rates. I am passionate about data-driven decision-making and audience engagement, utilizing performance analytics to refine campaigns and enhance efficiency. My experience in developing email and SMS automation has led to higher lead engagement and customer retention, ensuring that I deliver top-tier customer support and satisfaction.

Experience

Work history, roles, and key accomplishments

Lead Generation & CRM Specialist

Celestial Fashion

Jan 2019 - Dec 2022 (3 years 11 months)

Dynamic Lead Generation & CRM Specialist with expertise in customer acquisition, digital marketing, and sales automation. Proven ability to manage GoHighLevel CRM, optimize Meta Ads, and create high-converting lead pipelines, resulting in increased booked calls and reduced cost per lead.

Lead Generation CRM Management Meta Ads Email Marketing SMS Marketing Data Analytics Customer Engagement Dropshipping

Education

Degrees, certifications, and relevant coursework

University of Cape Town

Bachelor of Science, Electrical & Computer Engineering

2020 - 2024

Activities and societies: Chess club

Completed a Bachelor of Science in Electrical & Computer Engineering, gaining a solid foundation in engineering principles and practices. Developed skills in programming, networking, and systems design, preparing for a career in technology and engineering.

Tholokuhle High School

Bachelor Degree, STEM

2014 - 2018

Completed high school with a strong focus on STEM subjects. Achieved distinctions in all science courses, including Mathematics, Physics, Chemistry, and Life Sciences. My academic excellence laid a solid foundation for pursuing a degree in Electrical and Computer Engineering.