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Nitisha Upadhye

@nitishaupadhye

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Operations manager growing iGaming partnerships and SEO-driven performance with AI-optimized content workflows.

India

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What I'm looking for

I’m looking for a role where I can own operations and partnerships end-to-end for iGaming/crypto products, drive SEO/content performance with strong KPI reporting, and continuously improve compliance and speed through responsible AI workflows.

I’m an Operations Manager (Partnerships) with 5+ years in iGaming and crypto affiliates, and I was recently promoted from Crypto Content Strategist at Game Lounge. I take full operational ownership of a portfolio of iGaming affiliate sites across Sweden, Norway, Italy, Germany, Netherlands, and other tier-1 European markets, driving expansion through partnerships—currently with a well-known Swedish football website and app.

I focus on measurable outcomes (traffic, engagement, and commercial KPIs) while protecting quality and compliance in regulated markets. Previously, as a crypto casino affiliate content strategist, I grew affiliate clicks by 428%, generated 118 player registrations in a single month, and cut operational costs in half—while running SEO and content strategy across two projects. I also build AI tooling (custom GPTs, AI-assisted pipelines, and “vibecoding”) to speed up content production, and I ensure every output receives human editing and EEAT review before publishing.

Experience

Work history, roles, and key accomplishments

Current

Self-Employed Content Strategist

Current

Freelance

Jan 2024 - Present (2 years 5 months)

Delivered end-to-end content strategy for affiliate sites, from market and competitor research through MVP planning, templates, and localized writing. Adapted content plans and style guides for multiple regions while accounting for geography-specific regulatory requirements.

Market Research Competitor Analysis Content Localization Style Guide Regulatory research Freelance Coordination Copywriting

Crypto Content Strategist

Game Lounge

Aug 2025 - May 2026 (9 months)

Owned SEO, content strategy, and brand direction for a crypto casino affiliate site, improving average Google search position from 52.9 to 29.9 in three months. Grew affiliate clicks from 60/month to 674/month, drove 118 player registrations in Nov 2025, and increased registration-to-deposit rate to 21.4% by Feb 2026.

SEO Strategy Content Strategy Google Analytics Google Search Console Link Building Technical SEO EEAT YMYL Compliance Content Localization

Freelance SEO Copy Editor

By Gamers For Gamers

Sep 2023 - Oct 2024 (1 year 1 month)

Managed editorial QA and SEO performance for laptops, TV, and deals sections, driving a 3x increase in clicks through full content overhaul and SEO restructuring. Fact-checked and edited 80+ buying guides in two months, with rapid Search Console-driven updates to recover ranking and click drops within 24–48 hours.

Content Editing Google Search Console Fact Checking On Page SEO Click Data Prioritization Affiliate Deals Content