Tripti Sarda

Produce long-form continuing education courses (6,000+ words each) for a healthcare education platform, optimized for engagement, clarity, and learner retention. Manage email campaigns in Mailchimp with a 2-5% conversion rate.

Built the company's entire content and marketing function from zero, establishing AI-first content strategy across blog, landing pages, comparison pages, and social channels. Designed and shipped the company's blog/website content architecture, owned founder-led marketing and thought leadership, and grew organic Reddit presence to 60,000+ impressions within 24 hours of a single post.

Built prompt engineering workflows and reusable prompt sequences across ChatGPT, Gemini, Copilot, and Perplexity, cutting content production time by ~40% and editorial revision cycles by ~30%. Edited and optimized AI-generated content for an international AI consulting firm, ensuring factual accuracy, editorial tone, and AEO/GEO readiness.

Led editorial operations for a sports publisher with 100M+ monthly readers, overseeing high-volume news and evergreen content across multiple verticals. Optimized content for Google Discover, organic search, and AI-influenced search surfaces; traffic maintained at 2-5 million readers monthly, peaking at 10 million during peak season.

Produced blogs, landing pages, email sequences, and social copy for B2B SaaS and service-based clients focused on organic growth and conversion. Served as SEO POC and owned keyword research, content briefs, on-page optimization, and content refresh cycles, driving 10% of traffic increase.

Produced SEO-optimized crypto news, explainers, and market updates for a competitive crypto media platform. Maintained high keyword accuracy and topical authority across fast-moving SERPs in the Web3 and DeFi space.

Delivered 30,000–40,000 words/month of SEO-optimized iGaming content for a digital marketing agency serving betting and gaming brands. Applied Surfer SEO, keyword briefs, and on-page best practices to consistently hit target rankings.

Wrote blogs, product copy, and brand messaging for a B2B fashion consulting brand. Managed LinkedIn and Instagram content calendars, building a consistent social presence.

Graduated with a Bachelor of Arts (Hons.) in English Literature and a minor in Psychology in November 2021.

Completed the Google Digital Marketing & eCommerce Certificate.

Completed the SEMrush SEO Toolkit Certification.