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Nisha Purohit

@nishapurohit

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Strategic product manager who builds subscription, mobile, and analytics-driven growth.

United States

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What I'm looking for

I’m looking to lead subscription and mobile product strategy—turning analytics into experimentation, better onboarding, and measurable retention gains—while partnering closely with editorial and engineering teams to ship user-centered improvements.

I’m a Strategic Product Manager with 15+ years of experience building subscription, mobile, and data-driven products across media, publishing, and healthcare. I bring proven expertise in subscription strategy, mobile UX, analytics infrastructure, and cross-functional product leadership.

I’ve delivered measurable business impact, including a 25% increase in subscription retention and a 25% reduction in customer support friction through analytics-led product improvements. In my current role at Newsweek, I drive subscription-first product strategy, improve article page experiences, and use GA4 analytics and A/B testing to optimize onboarding for new subscribers.

Across healthcare, creator/enterprise platforms, and major media organizations, I’ve improved authentication and patient engagement workflows, optimized CMS and onboarding flows for engagement and ROI, and increased release efficiency through better Agile execution. I also have experience directing mobile and search improvements, building analytics-driven roadmaps, and aligning story writing, backlog, and acceptance criteria to reduce rework and accelerate delivery.

Experience

Work history, roles, and key accomplishments

Current

Subscription Product Manager

Current

Newsweek

Mar 2026 - Present (4 months)

Designed and executed subscription-first product strategy, including roadmap initiatives for article pages, engagement features, and onboarding optimization. Uses GA4 analytics and A/B testing to identify behavior patterns and improve retention outcomes.

Product Roadmapping Competitive Analysis User Behavior Analysis GA4 A B Testing Onboarding Experimentation

Senior Mobile Product Manager

Memorial Sloan Kettering Cancer Center

Jul 2024 - Dec 2024 (5 months)

Improved mobile patient authentication workflows using GA4 insights, reducing login-related support tickets by 25%. Delivered data-driven enhancements for a patient engagement portal and coordinated UAT with QA for clinical validation.

Mobile Product Development GA4 User Stories Acceptance Criteria UAT coordination UX collaboration

Product Manager

Infinite Reality

May 2021 - Dec 2022 (1 year 7 months)

Managed roadmaps and CMS workflows for creator and enterprise platforms used by 10K+ users. Analyzed engagement drop-offs with GA4 and Adobe Analytics to optimize onboarding and personalization, improving sprint velocity and reducing engineering rework.

Product Roadmapping Workflows GA4 Adobe Analytics User Onboarding Personalization Sprint Planning Engineering Rework Reduction

Product Owner (Consultant)

NYU Langone Health

Sep 2020 - Jan 2021 (4 months)

Managed Agile delivery and CMS updates for an employee self-service portal, using analytics-style dashboards to identify content gaps. Reduced support tickets by ~10% through navigation and accessibility improvements while overseeing backlog grooming and release planning.

Agile Delivery CMS Dashboards Backlog Grooming Site Navigation Improvement Accessibility Support Ticket Reduction

Lead Product Manager, SVOD

Real Vision Media

Jan 2018 - Apr 2019 (1 year 3 months)

Oversaw subscription and content delivery workflows across mobile and web platforms, including pricing strategy. Used GA4 cohorts and funnel analytics to enhance onboarding and improve subscriber retention, and delivered SEO/CMS improvements that increased conversions by 20%.

SVOD Product Management Pricing Strategy Content Delivery GA4 Cohort Analysis Funnel Analytics Onboarding SEO CMS

Director of Product Dev - Search

Viacom Media

Jul 2013 - Mar 2017 (3 years 8 months)

Led MTV mobile and search experience improvements by prioritizing features using data. Built analytics-driven roadmaps based on behavioral patterns and search intent, and directed Agile delivery to improve release efficiency.

Mobile Product Development Behavioral Analytics Product Roadmapping Agile Delivery

Product Manager / Business Analyst

The New York Times Digital

May 2008 - Jun 2013 (5 years 1 month)

Supported subscription experience and major redesign initiatives, executing analytics-driven experiments that increased crossword subscriptions by 20% month-over-month. Managed requirements gathering, QA coordination, and engineering alignment across product launches.

Requirements Gathering Product Launches Business Analysis