Nino Vujasinovic
@ninovujasinovic
Senior Product Designer who builds scalable UX and design systems to improve usability, decisions, and conversion.
What I'm looking for
I’m a Senior Product Designer with 12+ years designing scalable digital products across SaaS, Enterprise systems, iGaming, eCommerce, and EdTech. I focus on simplifying complex workflows, improving user decision-making, and creating intuitive experiences that balance business goals, usability, and product strategy.
Across B2B and B2C products, I’ve led UX and product experience improvements spanning design systems, onboarding flows, CRM experiences, retention mechanics, and operational platforms. I combine UX thinking, behavioral design, research, prototyping, and AI-assisted workflows to deliver scalable, high-impact outcomes.
In recent roles, I’ve driven behavioral UX and accessibility improvements, refined high-traffic user flows, and optimized key mechanics like the FreeBet Token system. I work cross-functionally to align UX improvements with business objectives—using user research, usability testing, and behavioral insights (e.g., Contentsquare) to remove friction and reduce cognitive load.
Experience
Work history, roles, and key accomplishments
- Leading UX and product experience improvements across the BoyleSports Casino and Gaming platform, focusing on usability, behavioral UX,
accessibility, engagement, and conversion optimization.
- Contributing to the redesign and refinement of critical betting and gaming experiences across high-traffic user flows.
- Designing and optimizing the FreeBet Token system to improve clarity, usability, an
- Worked on user-centric digital products across multiple industries, translating complex user and business requirements into scalable and
accessible product experiences.
- Designed wireframes, prototypes, and high-fidelity interfaces for web and platform-based products.
- Collaborated closely with developers, project managers, and stakeholders throughout the product lifecycle.
- Conducted UX rese
- Designed and improved digital products across SaaS, EdTech, enterprise, and platform-based ecosystems, focusing on workflow
optimization, usability, and scalable user experiences.
- Led UX/UI design initiatives for projects including NIS Drive.GO, Quantox Academy, and Intim.de.
- Improved workflow efficiency and usability across operational and customer-facing products.
- Conducted usability tes
- Mentored 30+ students through a practical UX/UI curriculum focused on real-world product design workflows.
- Taught wireframing, prototyping, usability testing, interaction design, and UX fundamentals.
- Guided students in creating portfolio-ready product design case studies and practical design solutions.
- Provided structured feedback and industry-oriented mentorship focused on product thinkin
Advanced digital products with all-round IT support.
- Worked on enterprise software solutions and operational systems focused on workflow optimization, reporting, and usability.
- Designed and optimized interfaces for Beyond Business Suite and Beyond Smart Reports.
- Contributed to enterprise workflow improvements and operational efficiency initiatives.
- Participated in the development of Serbia's new fiscal cash register system with a focus on us
Designed user experiences and visual systems for multiple platforms across recruitment, education, and freelancing ecosystems.
- Designed user experiences and visual systems for multiple platforms across recruitment, education, and freelancing ecosystems.
- Worked on UX/UI design for UpForJobs, UpForSuccess, UpPaq, and additional platform-based products.
- Defined UX processes including research, wireframing, prototyping, testing, and interaction design.
- Conducted usability testing, analytics reviews, and heatmap analys
- Worked on frontend-oriented design implementation using HTML, CSS, and basic PHP.
- Edited and optimized existing websites to improve performance and usability.
- Redesigned pages and interface components to improve engagement and visual consistency.
- Collaborated with development teams to resolve design and implementation issues.
- Designed visual identities and interfaces for web and mobile applications.
- Worked on products including RTRS, UNO Radio, Wines of Montenegro, and Agroinfo.
- Collaborated within Scrum-based teams to deliver digital products and interface improvements.
- Contributed to usability, visual consistency, and user experience optimization across multiple projects.
Education
Degrees, certifications, and relevant coursework
Technological
Graphic Engineering
Univerzitet za poslovne studije (UPS)
Two Years, Graphic Design
2012 - 2014
Technological Faculty
Graphic Engineering
2009 - 2011
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
vujasinovicnino.comPortfolio
vujasinovicnino.comJob categories
Skills
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