Baysal Sümer
@baysalsumer
Senior Product Designer building accessible design systems and shipping AI-enabled interfaces for complex platforms.
What I'm looking for
I’m a Senior Product Designer with 8+ years of experience building design systems from the ground up and shipping accessible (WCAG 2.1 AA) interfaces for complex, multi-sided platforms. I focus on turning design-system rigor into real product velocity.
At Pickleball.com, I currently lead a three-tier, native-first design system that powers six web sub-products and two native apps for 75,000+ monthly active users. I reduced time to stand up a new native app from quarters to weeks and cut design-to-development handoff time by 40%, while owning the iOS native experience end to end alongside system work.
I’m hands-on with AI-assisted workflows, integrating Claude Code and research synthesis into my system practice to cut cycle time from spec to shipped components by ~30%. I collaborate component-based with front-end partners using my working knowledge of HTML, CSS, JavaScript, and React.
Previously, I designed UX/UI for US B2B companies at Newfangled, including Magnolia CMS contributions for Fortune 500 clients that improved content editor efficiency by 35% and reduced support tickets by 25%. As a Lecturer and UX Designer at the International University of Sarajevo, I led a zero-to-launch portal redesign with WCAG 2.1 AA accessibility and mentored 40+ students.
Experience
Work history, roles, and key accomplishments
Senior UX/UI Designer
Pickleball.com
Jan 2025 - Present (1 year 4 months)
Led end-to-end UX for league and tournament management for 75,000+ monthly active users. Built a three-tier native-first design system from scratch (tokens, primitives, shared patterns), reduced design-to-dev handoff time by 40%, and cut spec-to-component cycle time by ~30% while shipping WCAG 2.1 AA accessible interfaces.
UX/UI Designer
Newfangled
Jan 2023 - Jan 2024 (1 year)
Designed UX/UI for US B2B SaaS platforms, responsive dashboards, and content management tools. Helped implement Magnolia CMS for Fortune 500 clients, improving content editor efficiency by 35%, and reduced support tickets by 25% by clarifying interactions in partnership with front-end engineers.
Lecturer and UX Designer
International University of Sarajevo
Jan 2021 - Jan 2023 (2 years)
Led a complete redesign of the university portal, delivering improved information architecture and WCAG 2.1 AA accessibility from zero to launch. Mentored 40+ students in UX design and established accessibility documentation standards for academic platforms.
Senior Graphic Designer
Upmax
Jan 2018 - Jan 2022 (4 years)
Created digital brand systems for 20+ clients, delivering logo work and visual identity guideline packages across web, social, and print. Designed marketing campaigns that increased client engagement by 60% on average.
Education
Degrees, certifications, and relevant coursework
International University of Sarajevo
Master of Visual Arts, Visual Arts
Earned a Master of Visual Arts from the International University of Sarajevo.
International University of Sarajevo
Bachelor of Visual Arts, Visual Arts
Earned a Bachelor of Visual Arts from the International University of Sarajevo.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
baysalsumer.comPortfolio
baysalsumer.comSocial media
Job categories
Skills
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