Open to opportunities

Baysal Sümer

@baysalsumer

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Senior Product Designer building accessible design systems and shipping AI-enabled interfaces for complex platforms.

Bosnia and Herzegovina

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What I'm looking for

I’m looking for a product team where I can lead end-to-end UX and design systems, ship accessible (WCAG 2.1 AA) native-first experiences, and use AI-assisted workflows to reduce cycle time—while collaborating closely with front-end engineers.

I’m a Senior Product Designer with 8+ years of experience building design systems from the ground up and shipping accessible (WCAG 2.1 AA) interfaces for complex, multi-sided platforms. I focus on turning design-system rigor into real product velocity.

At Pickleball.com, I currently lead a three-tier, native-first design system that powers six web sub-products and two native apps for 75,000+ monthly active users. I reduced time to stand up a new native app from quarters to weeks and cut design-to-development handoff time by 40%, while owning the iOS native experience end to end alongside system work.

I’m hands-on with AI-assisted workflows, integrating Claude Code and research synthesis into my system practice to cut cycle time from spec to shipped components by ~30%. I collaborate component-based with front-end partners using my working knowledge of HTML, CSS, JavaScript, and React.

Previously, I designed UX/UI for US B2B companies at Newfangled, including Magnolia CMS contributions for Fortune 500 clients that improved content editor efficiency by 35% and reduced support tickets by 25%. As a Lecturer and UX Designer at the International University of Sarajevo, I led a zero-to-launch portal redesign with WCAG 2.1 AA accessibility and mentored 40+ students.

Experience

Work history, roles, and key accomplishments

Current

Senior UX/UI Designer

Current

Pickleball.com

Jan 2025 - Present (1 year 4 months)

Led end-to-end UX for league and tournament management for 75,000+ monthly active users. Built a three-tier native-first design system from scratch (tokens, primitives, shared patterns), reduced design-to-dev handoff time by 40%, and cut spec-to-component cycle time by ~30% while shipping WCAG 2.1 AA accessible interfaces.

Design Systems Component Libraries WCAG 2.1 AA Claude Code React HTML CSS

UX/UI Designer

Newfangled

Jan 2023 - Jan 2024 (1 year)

Designed UX/UI for US B2B SaaS platforms, responsive dashboards, and content management tools. Helped implement Magnolia CMS for Fortune 500 clients, improving content editor efficiency by 35%, and reduced support tickets by 25% by clarifying interactions in partnership with front-end engineers.

UX UI Design SaaS Product Design Dashboards Magnolia CMS Content Management Usability Testing Wireframing Prototyping

Lecturer and UX Designer

International University of Sarajevo

Jan 2021 - Jan 2023 (2 years)

Led a complete redesign of the university portal, delivering improved information architecture and WCAG 2.1 AA accessibility from zero to launch. Mentored 40+ students in UX design and established accessibility documentation standards for academic platforms.

Information Architecture WCAG 2.1 AA UX Design UX Research Usability Testing Wireframing Prototyping Mentoring

Senior Graphic Designer

Upmax

Jan 2018 - Jan 2022 (4 years)

Created digital brand systems for 20+ clients, delivering logo work and visual identity guideline packages across web, social, and print. Designed marketing campaigns that increased client engagement by 60% on average.

Brand Identity Design Logo Design Visual Identity Marketing Campaign Design Brand System Print Design Adobe Creative Cloud Creative Strategy