Никола Лазарески

Designed mobile apps and websites while bridging concept to functional implementation. Adopted AI-assisted code generation (Gemini canvas tool, Bolt builder) to rapidly test and iterate, aligning design logic with developer-buildable workflows.

Led UI/UX projects for major European platforms including Belvilla and Reflectly, delivering GDPR-compliant interfaces, dashboards, and scalable design systems; maintained 100% Job Success and Top-Rated status on Upwork.

Designed B2B and B2C websites with a strong focus on user acquisition and conversion funnels. Owned design-to-dev handoff through interaction guides and technical specs, and set asset optimization standards to ensure fast loading times across platforms.

Delivered rapid product design and high-fidelity prototyping over six months to accelerate feedback loops. Built interactive mockups and functional blueprints with AI tools (including Lovable) to provide engineering a clear roadmap.

Led UX/UI for complex enterprise platforms focused on AI and digital trust services. Translated technical requirements into simple, developer-ready workflows with interactive Figma prototypes, and maintained the company design system and visual identity for consistent reporting and marketing.

Reworked user journeys for global e-commerce brands to improve customer conversion rates. Used data and A/B testing to identify friction points, optimize landing pages and email funnels, and served as the lead designer for branding and marketing materials.