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Pavle Lucic

@pavlelucic

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Senior Product Designer shipping premium mobile experiences across iOS and Android.

Serbia

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What I'm looking for

I’m open to relocation (London) and remote, looking for a long-term, high-impact role where I can run rapid hypothesis-driven cycles. I thrive in startup-style teams, moving fast through ambiguity and partnering closely with engineers.

I’m a Senior Product Designer with 13+ years shipping high-quality consumer products, designing native mobile experiences across iOS and Android end to end. I own the work from discovery and abstract problem-solving through high-fidelity, production-ready treatments—obsessing over the last 5 percent: motion, haptics, feedback, and interaction quality.

At TomTom, I designed native mobile and in-car navigation and location experiences used by millions across Europe and Asia, and I helped co-develop scalable design systems adopted across multiple product teams. I work in rapid, hypothesis-driven cycles using research, data, and jobs-to-be-done to define MVPs and remove friction, partnering closely with engineers on native platform constraints—while using AI tools like ChatGPT, Claude, Midjourney, Sora, Cursor, and V0 daily to improve speed, quality, and decision-making.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer (Contract)

Current

Toptal

Mar 2021 - Present (5 years 4 months)

Designed consumer and SaaS products end to end across mobile and web, delivering production-ready iOS and Android interfaces with attention to motion and premium polish. Worked in hypothesis-driven cycles using research, data, and jobs-to-be-done to define MVPs and iterated on what shipped, including cutting B2B support tickets by 35% via onboarding redesign.

Mobile Product Design Interaction Design Motion User Research Usability Testing Data & Design Rapid Experimentation A B Testing MVP Iteration Mobile Analytics Prototyping Design Systems AI Tools

Lead UI/UX Designer

Hotovo

Feb 2024 - Jun 2025 (1 year 4 months)

Led design end to end across multiple products, including G-Xperts, an AI document-analysis product. Set design standards and systems, contributed original product ideas, and mentored a junior designer.

Design Standards Design Systems Mentorship

Senior Product Designer

TomTom

Apr 2019 - Jan 2022 (2 years 9 months)

Designed native mobile and in-car navigation and location experiences used by millions of consumers across Europe and Asia. Championed interaction quality, motion, and location-services/map UX, and co-developed a scalable design system adopted across multiple product teams.

Mobile Product Design Interaction Design Motion Feedback And Interaction Quality One Tap Flows Design Systems

Senior UI/UX and Web Designer

Yourbourse

Jan 2013 - Jan 2019 (6 years)

Designed trading dashboards and a scalable design system for FX, CFD, and crypto products. Focused on UX that supports user workflows for financial trading interfaces.

Design Systems Data Finance Product UX Information Architecture

Senior UI/UX and Web Designer

Latest Casino Bonuses

Jan 2013 - Jan 2019 (6 years)

Designed engaging, high-traffic, mobile-first iGaming experiences and reusable components, focused on engagement and retention. Worked across iGaming-related UX to support monetization outcomes.

User Engagement Retention Monetization

Senior UI/UX and Web Designer

Societe Generale Bank

Jan 2013 - Jan 2019 (6 years)

Designed conversion funnels and digital journeys aligned to brand and compliance. Worked on improving end-to-end customer UX across bank flows.

Conversion Funnels UX For Brand Alignment

Senior UI/UX and Web Designer

ActivityFan

Jan 2013 - Jan 2019 (6 years)

Senior UI/UX and Web Designer at ActivityFan. Designed web and UI experiences supporting engagement-focused outcomes during 2013–2019, as listed in the work history.