Laze Apostolski

Designed and built responsive digital experiences in Wix Studio, from high-fidelity UI and custom interactions to final implementation. Worked directly with stakeholders to translate business requirements into clear, functional web experiences.

Led end-to-end product design for complex healthcare and workforce management products across desktop, tablet, and mobile. Conducted user research, ideation, prototyping, and usability testing to validate design decisions and align solutions with user and business needs.

Mentored and guided students in the principles and practices of user-centered design as an experienced UX/UI designer.

Led the redesign of a key SaaS product, improving core user journeys and overall product experience. Worked closely with product owners and engineering teams to translate business and user needs into practical design solutions.

Designed UX/UI, wireframes, prototypes, and information architecture across web and mobile products. Combined user research and A/B testing with hands-on HTML/CSS/JS implementation.

Led UX/UI redesign work across web products, from wireframes and prototypes to final interface design. Combined product design with front-end implementation and broader digital/brand initiatives.

Worked on branding, advertising, print, and web design projects.

Completed a Human-centered Design course as part of the Stanford D.School program.

Attended a specialized academy for digital design from 2002 to 2004.