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Nimit Kumar

@nimitkumar

Brand strategist at CREATE, building integrated campaigns—including an influencer campaign that reached 25 lakh accounts and sold 1,561 tickets.

India

Message

At CREATE, I build brand strategies, content frameworks, and creative narratives for clients across fashion, jewellery, food, education, and experiential entertainment. For Shiva Immersive, I developed influencer strategy and creator selection, coordinating 22 creators in a campaign that reached around 25 lakh accounts and generated 1,561 ticket sales.

At PhysicsWallah, I led content strategy and operations at Gyaan-E, overseeing production of 6,000+ short-form edutainment reels in six months. I also grew Instagram from zero to 30K followers in two months; earlier, as a Summer Brand Intern at P&G, I analysed 750+ advertisements and contributed to campaign concepts for Whisper and Gillette.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Senior Brand Strategist

Current

CREATE

Jan 2026 - Present (10 months)

Built a branding and integrated marketing agency, leading client acquisition, pitching, and project delivery across 7 client engagements, generating ₹9.15 lakh. Developed brand strategies, content frameworks, and creative narratives for clients across fashion, jewellery, food, education, and experiential entertainment.

Brand Strategy Content Strategy Creative Strategy Influencer Marketing Campaign Management Data Driven Marketing Advertising Content Production Storytelling Vendor Management Client Acquisition Commercial Negotiation

Head of Content, Gyaan-E

PhysicsWallah

Mar 2025 - Jan 2026 (10 months)

Led content strategy and operations at Gyaan-E, building and managing a 25+ member team and a 350+ creator ecosystem. Oversaw production of 6,000+ short-form edutainment reels in six months, scaling Instagram from 0 to 30K followers in two months and increasing content visibility by 40%.

Content Strategy Team Leadership Content Production Short Form Content Instagram Growth Platform Optimization Budget Management Vendor Management Cross Functional Collaboration

Summer Brand Intern, Media

Procter & Gamble

Apr 2024 - May 2024 (1 month)

Developed four media playbooks across Meta, WhatsApp, audio, and OOH, translating consumer insights into 30+ media principles and five content formats. Analysed 750+ advertisements and redesigned campaign concepts for Whisper and Gillette, contributing to campaigns that delivered 1.5M+ impressions and approximately 12K clicks.