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Nima Najafifar

@nimanajafifar

Product executive at GuardianWell who built Guardian Life’s first digital membership platform, generating $12M+ in revenue growth.

United States
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At GuardianWell, I built Guardian Life’s first digital membership platform, generating $12M+ in revenue growth and lifting customer LTV by 40%. I also established the company’s first structured product management function and data-driven operating model.

At Vitagene / 1health, I scaled a B2B testing platform to 1M+ users and $90M+ revenue, and helped grow its B2C genomics platform to 500K+ users. Earlier, I built Tadbirgaran Consulting to $4.5M in revenue and developed a cloud-based digital imaging platform for robotic surgeries that earned 3 patents.

Experience

Work history, roles, and key accomplishments

Bank of America logoBA

Director, Product Strategy & Customer Intelligence

Jan 2018 - Aug 2019 (1 year 7 months)

Shaped $15M in product investment decisions across 3 business units by translating customer behavior into roadmap priorities. Drove 12% increase in digital banking adoption and 18% improvement in retention through structured onboarding and data-driven engagement programs.

Education

Degrees, certifications, and relevant coursework

Anglia Ruskin University logoAU

Anglia Ruskin University

MSc, Business Administration

2016 - 2017

Completed a Master of Science in Business Administration.

IU

Islamic Azad University

BSc, Electrical Engineering

2004 - 2008

Completed a Bachelor of Science in Electrical Engineering.

Tech stack

Software and tools used professionally

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