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Milica Balaban

@milicabalaban

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Marketing manager with a proven track record in growth strategies.

Serbia

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my marketing expertise to drive impactful campaigns and contribute to company growth.

Hi, I’m Milica! I build brands people actually remember.

I’m a marketing strategist, founder, and PhD researcher from Serbia. I work at the intersection of brand, positioning, content, and distribution, usually with startups that need to figure out how to turn a good product into something people actually notice.

Most recently, I led marketing at Prepia, an EdTech startup building the “Duolingo of exam prep.” I built and scaled much of the marketing function across social, UGC, email, paid acquisition, community, campaigns, and creator partnerships. During that time, Prepia grew from roughly 100K to 500K+ users.

I also run Marketics.biz, my independent marketing practice, where I’ve worked with 150+ clients across startups, tech companies, and established brands. My work ranges from positioning and go-to-market strategy to content systems, brand strategy, and social media that doesn’t sound like corporate karaoke.

Before Prepia, I worked across tech recruitment, SaaS, Web3, DeFi, and early-stage startups, including projects where I helped build brands and marketing functions from zero.

I’m comfortable with both 0→1 and scaling what already works.

Alongside client work, I create marketing content for 30K+ professionals on LinkedIn. My posts generated 4M+ impressions last year, and I’ve been recognized as a Top 1% creator in Growth & Lead Gen. I write mostly about marketing, positioning, content, startup life, and what actually happens behind the polished growth charts.

I’m also a PhD candidate researching the practical use of AI in marketing, with a focus on how real marketing teams adopt new technology, make decisions, and balance speed with responsibility.

What I’m known for:

Go-to-market strategy, positioning, and messaging
Building marketing functions from 0→1
Content systems that generate demand and leads
Founder-led and personal brand growth
Organic social and community-led growth
Translating strategy into campaigns that actually get shipped

If you’re building something interesting and need someone who can connect the strategy with execution, let’s talk.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Prepia.com

Jul 2025 - Present (1 year 1 month)

Prepiа is one of the fastest-growing EdTech startups in Europe, making studying simple and effective with over 500.000 users so far.

At Prepia, I lead marketing, building the system, guiding the team, and shipping campaigns that drive sign-ups and engagement.

Marketing Manager

NIMA Labs

Dec 2023 - Jun 2025 (1 year 6 months)

Managed marketing and growth efforts for NIMA and DragonSwap, developing social media strategies that significantly boosted brand visibility. Collaborated with CEO and CMO to drive substantial growth, resulting in $1.2B in all-time trading volume and attracting 160K unique users.

Social Media Strategy Growth Marketing Content Creation Stakeholder Management Twitter Discord Medium

Marketing Manager

FindIT Recruitment

Nov 2021 - Nov 2023 (2 years)

Developed visual identity for the website, social networks, and marketing materials, which led to a 40% increase in inbound leads within the first year. Led website development and content creation, producing over 500 LinkedIn and Instagram posts and growing LinkedIn following from 3K to 11K.

Web Development Content Creation LinkedIn Marketing Planning

Marketing Intern - Coke Summership

Coca-Cola HBC

Jul 2019 - Aug 2019 (1 month)

Planned and executed market activations for the Soft Sparkling Drinks team, analyzing sales results and generating marketing insights. Assisted with the SSD business plan for 2020 and conducted business analysis for specific products.

Sales Analysis Market Insights Business Planning

Campaign & PR Assistant

New Moment New Ideas Company

Mar 2018 - Apr 2018 (1 month)

Participated in campaign realization, creating PR articles and reports, and managing press clipping. Assisted with the organization of various events.

PR Article Writing Press Clipping

Founder

Marketics.biz

Sep 2020 - Present (5 years 11 months)

Collaborated with over 150 clients on branding, communication strategies, content marketing, and social media management. Managed a team of three, clients, and leads, while implementing industry best practices.

Branding Content Marketing Social Media Management Team Management Client Management Market Research

Education

Degrees, certifications, and relevant coursework

Singidunum University

PhD in Economics, Marketing Research

Currently pursuing a PhD in Economics with a specialization in Marketing Research. This advanced study focuses on in-depth research methodologies and theoretical frameworks within the field of marketing.

Singidunum University

Master of Economics, Marketing and Trade

Grade: 10.0

Completed a Master of Economics with a focus on Marketing and Trade. Achieved a perfect GPA of 10.0, demonstrating strong academic performance and a comprehensive understanding of economic principles applied to marketing and international trade.

Singidunum University

Bachelor of Economics, Marketing and Management

Grade: 10.0

Earned a Bachelor of Economics degree, specializing in Marketing and Management. Maintained a perfect GPA of 10.0, indicating exceptional proficiency in marketing strategies, management principles, and economic analysis.