Open to opportunities

Milica Balaban

@milicabalaban

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Dynamic marketing manager with a proven track record in growth strategies.

Serbia

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my marketing expertise to drive impactful campaigns and contribute to company growth.

I am a passionate Marketing Manager with extensive experience in driving growth and brand visibility for innovative companies. Currently, I manage marketing efforts at NIMA Labs, where I successfully developed social media strategies that significantly increased our online presence, resulting in over 90K Twitter followers and 160K unique users within just seven months. My collaborative approach with the CEO and CMO has led to impressive metrics, including $1.2B in all-time trading volume.

As the Founder of Marketics.biz, I have worked with over 150 clients, providing branding, content marketing, and social media management services. My ability to lead a team and adapt to industry trends has allowed me to create effective marketing strategies that resonate with target audiences. I am committed to delivering results and continuously optimizing processes to achieve company objectives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

NIMA Labs

Dec 2023 - Present (1 year 5 months)

Managed marketing and growth efforts for NIMA and DragonSwap, developing social media strategies that significantly boosted brand visibility. Collaborated with CEO and CMO to drive substantial growth, resulting in $1.2B in all-time trading volume and attracting 160K unique users.

Social Media Strategy Growth Marketing Content Creation Stakeholder Management Twitter Discord Medium

Marketing Manager

FindIT Recruitment

Nov 2021 - Nov 2023 (2 years)

Developed visual identity for the website, social networks, and marketing materials, which led to a 40% increase in inbound leads within the first year. Led website development and content creation, producing over 500 LinkedIn and Instagram posts and growing LinkedIn following from 3K to 11K.

Web Development Content Creation LinkedIn Marketing Planning

Campaign & PR Assistant

New Moment New Ideas Company

Mar 2018 - Apr 2018 (1 month)

Participated in campaign realization, creating PR articles and reports, and managing press clipping. Assisted with the organization of various events.

PR Article Writing Press Clipping

Marketing Intern - Coke Summership

Coca-Cola HBC

Jul 2019 - Aug 2019 (1 month)

Planned and executed market activations for the Soft Sparkling Drinks team, analyzing sales results and generating marketing insights. Assisted with the SSD business plan for 2020 and conducted business analysis for specific products.

Sales Analysis Market Insights Business Planning

Founder

Marketics.biz

Sep 2020 - Present (4 years 8 months)

Collaborated with over 150 clients on branding, communication strategies, content marketing, and social media management. Managed a team of three, clients, and leads, while implementing industry best practices.

Branding Content Marketing Social Media Management Team Management Client Management Market Research

Education

Degrees, certifications, and relevant coursework

Singidunum University

PhD in Economics, Marketing Research

Currently pursuing a PhD in Economics with a specialization in Marketing Research. This advanced study focuses on in-depth research methodologies and theoretical frameworks within the field of marketing.

Singidunum University

Master of Economics, Marketing and Trade

Grade: 10.0

Completed a Master of Economics with a focus on Marketing and Trade. Achieved a perfect GPA of 10.0, demonstrating strong academic performance and a comprehensive understanding of economic principles applied to marketing and international trade.

Singidunum University

Bachelor of Economics, Marketing and Management

Grade: 10.0

Earned a Bachelor of Economics degree, specializing in Marketing and Management. Maintained a perfect GPA of 10.0, indicating exceptional proficiency in marketing strategies, management principles, and economic analysis.