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Niklas Gustavsson

@niklasgustavsson

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Clay Consultant at Mindwile building revenue workflows that help B2B consulting firms keep new business moving.

Sweden

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What I'm looking for

I help CEOs and consulting managers at B2B consulting firms build a more consistent approach to new business, using Clay and their CRM to support research, outreach preparation and follow-up.

At Mindwile, I use Clay as the engine in our method for Revenue Operations. I help CEOs and consulting managers build workflows in Clay and their CRM to find relevant companies and decision-makers, prepare for outreach, and keep follow-ups on track.

My background spans marketing automation, HubSpot and Salesforce Marketing Cloud, and I now focus on turning data and research into practical next steps for sales. I also wrote On demandmarknadsföring, a book about data-driven marketing and marketing automation.

Experience

Work history, roles, and key accomplishments

Current

Clay Consultant

Current

Mindwile

Sep 2024 - Present (2 years 2 months)

Use Clay as the engine in our method for Revenue Operations

Current

Founder & Consultant

Current

Mindwile

Jan 2019 - Present (7 years 10 months)

Worked as Founder & Consultant at Mindwile.

Konsult

Nexer Group

May 2023 - Feb 2024 (9 months)

Worked as Konsult at Nexer Group.

Marketing Automation Specialist

Aktieinvest

Aug 2019 - Dec 2021 (2 years 4 months)

Worked as Marketing Automation Specialist at Aktieinvest.

Book Author

Mindwile

Jun 2019 - Jun 2020 (1 year)

Skrivit boken On demandmarknadsföring - en bok om datadriven marknadsföring och marketing automation. Kan beställas här: https://mindwile.com/bestall-boken/

Member Of The Supervisory Board, MarTech Automation

Medieinstitutet

Jan 2017 - Jun 2019 (2 years 5 months)

Ansvarig för innehåll i Sveriges första utbildning till Marketing Automation Specialist

Konceptansvarig Måltavlan

SkiStar AB

Mar 1998 - Mar 2015 (17 years)

Ansvarig för utveckling och användande av verktyg för uppföljning av gästundersökningar

Co-Founder & Chairman

Swegolf AB

Jan 2008 - Dec 2009 (1 year 11 months)

Swegolf is a startup, a marketing and sales organisation for Swedish golf clubs aiming at selling golf experinces to golfers. The Swedish Golf Federation bought Swegolf in october 2009