Open to opportunities

Khadija Mahjabeen

@khadijamahjabeen

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Data-driven marketing automation specialist focused on CRM and analytics.

Sweden

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What I'm looking for

I am looking for a role that values innovation and offers opportunities for professional growth in marketing automation and analytics.

I am a data-driven and results-oriented marketing automation specialist with extensive experience in both B2B and B2C environments. My expertise lies in CRM systems, segmentation, analytics, and campaign optimization. I am passionate about lead generation, conversion optimization, and enhancing customer experience through automation and data insights.

In my recent role as a Marketing Automation & Content Specialist, I collaborated with the founder of Lisa Maria Coaching to develop strategic funnels and automation for digital product launches. I successfully built email marketing flows and designed branded visuals, which significantly improved lead generation strategies and customer journeys.

Previously, as a CRM Specialist at mySafety Försäkring AB, I designed and executed email and SMS campaigns, defined segmentation strategies, and created dynamic dashboards to track campaign performance. My technical skills include proficiency in Google Analytics, Power BI, and various CRM tools, which have enabled me to deliver impactful marketing solutions.

Experience

Work history, roles, and key accomplishments

Marketing Automation & Content Specialist

Lisa Maria Coaching

Nov 2024 - Present (11 months)

Collaborated with the founder to develop strategic funnels and automation for digital product launches. Built email marketing flows including welcome, nurture, and upsell sequences using systems like Mailchimp and GoHighLevel.

Mailchimp GoHighLevel Canva Content Repurposing Lead Generation

CRM Specialist

mySafety Försäkring AB

Apr 2022 - Present (3 years 6 months)

Designed, optimized, and executed email & SMS campaigns using MS Dynamics 365. Analyzed sales, ROI, and engagement using Google Analytics, Power BI, Looker Studio, and Excel.

Dynamics 365 Google Analytics Power BI Looker Studio Excel Segmentation A B Testing

Campaign Specialist

TUI

Mar 2021 - Present (4 years 7 months)

Managed weekly CRM email campaigns across Sweden, Norway, Denmark, and Finland. Led bi-weekly app & web push notifications for the Nordic region.

CRM Email Campaigns Push Notifications Competitor Analysis

Marketing Automation Project Assistant

EMG (Education Media Group)

Nov 2020 - Present (4 years 11 months)

Integrated chatbot functionality via User.com to enhance customer interactions. Designed automated workflows for lead nurturing and event promotion.

user Workflows Lead Nurturing

Education

Degrees, certifications, and relevant coursework

Jinnah University

MBA, Marketing & Advertising

2018 - 2020

Completed a Master of Business Administration with a specialization in Marketing & Advertising. This program provided a comprehensive understanding of advanced marketing strategies and advertising principles.

Medieinstitutet

Associate Degree, Marketing Automation

2018 - 2020

Activities and societies: Digital Learning & Development, Human Environments, SVA 3 (Swedish Language)

Obtained an Associate Degree focusing on Marketing Automation. The curriculum covered essential tools and techniques for automating marketing processes and enhancing customer engagement.