Aditya Sethi
@adityasethi
Senior CRM & marketing automation consultant delivering Salesforce and martech outcomes.
SwedenWhat I'm looking for
I’m a Senior CRM & Marketing Automation Consultant with 10+ years delivering scalable Salesforce and martech solutions across agency and in-house environments. I specialize in end-to-end solution design, journey architecture, system integration, and campaign automation for enterprise clients.
Across my roles, I translate complex business requirements into measurable results—like reducing email bounce rates by 40%, building 10+ journeys and lead-scoring frameworks that increased engagement and conversions by up to 25%, and improving processing time by 71%. I also leverage AI tools (including Einstein AI) to drive automation and personalization at scale, and I’m currently seeking a permanent senior position.
Experience
Work history, roles, and key accomplishments
CRM & Martech Consultant
AdiNord Consulting
May 2025 - Present (1 year)
Served as lead CRM and martech advisor, scoping engagements and owning platform strategy across Salesforce and HubSpot. Designed customer journey architectures and automation workflows while standardising CRM data models to improve sales, marketing, and service efficiency.
Salesforce SFMC Consultant
Redpill Linpro
Aug 2023 - May 2025 (1 year 9 months)
Owned CRM and Salesforce Marketing Cloud strategy and delivery for Volkswagen Group Sweden across 5+ brands, defining solution architecture with client stakeholders. Reduced email bounce rates by 40% via segmentation and data hygiene, and built 10+ journeys and lead scoring to increase engagement and conversions by up to 25% using SFMC, SQL, AMPscript, and REST APIs.
Salesforce CRM & Martech
Merkle
Jan 2022 - May 2023 (1 year 4 months)
Led Salesforce Data Cloud CDP strategy for enterprise clients, owning data modeling and identity resolution to unify millions of profiles for cross-channel activation. Built triggered customer journeys with A/B testing (up to 25% improvements in engagement and CTR), automated SFMC workflows to cut manual campaign setup by 20%, and delivered BI reporting to accelerate lifecycle decisions.
CRM Product Owner
Axfood
Feb 2021 - Dec 2021 (10 months)
Led a cross-functional agile team delivering Oracle Siebel CRM and Salesforce Marketing Cloud solutions for e-commerce and marketing. Automated workflows and customer journeys, reducing processing time by 71% and enabling CRM-driven activation that delivered over 5,000 new member signups for a members-only store launch.
Education
Degrees, certifications, and relevant coursework
University of Gothenburg
Master of Science, Marketing and Consumption
MSc in Marketing and Consumption at the School of Business, Economics and Law, University of Gothenburg.
Royal Holloway, University of London
Bachelor of Science (Honours), Management and Marketing
BSc (Hons) in Management and Marketing from Royal Holloway, University of London.
Availability
Location
SwedenAuthorized to work in
Job categories
Skills
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