Looking for a job

Nikita Giri

@nikitagiri

Message

I build data-driven digital campaigns that grow audiences, ROI, and retail footfall.

India

Message

What I'm looking for

I'm looking to lead data-driven digital, social, paid media, and content campaigns where I can grow audiences, strengthen brands, improve ROI, and collaborate across creative, agency, and business teams.

At The Galleria Mall (Brookfield), I build digital, content, paid media, influencer, and event campaigns that grew Instagram 130% from 13K to 30K+ followers and increased mall footfall by 30%.

Across PPZ Pioneer Properties Zone, Awesome Analytics, and Think Digital, I've improved paid media ROI by 25–40%, increased engagement and organic website traffic by 35%, and managed marketing for 85+ brand accounts using Meta Ads, Google Ads, SEO, GA4, and campaign analytics.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Executive

Current

PPZ Pioneer Properties Zone

Mar 2025 - Present (1 year 7 months)

Developed and executed digital marketing strategies across Meta, Google, and organic channels, driving 130% Instagram growth. Managed integrated campaigns, influencer marketing, and performance monitoring for The Galleria Mall.

Meta Ads Google Ads SEO Content Strategy Influencer Marketing GA4 A B Testing Campaign Analytics Budget Management Vendor Management Team Leadership

Social Media Assistant

Awesome Analytics

Apr 2024 - Oct 2024 (6 months)

Developed and executed social media and content strategies, increasing engagement by 35%. Improved organic website traffic by 35% through SEO and content optimization.

Social Media Strategy Content Strategy SEO Keyword Research Community Management Analytics

Social Media Manager

Think Digital

Jul 2023 - Apr 2024 (9 months)

Managed social media marketing for multiple client accounts, developing content strategies and executing campaigns. Improved client conversion rates by 20-30% through creative testing and optimization.

Social Media Marketing Content Strategy Meta Ads Audience Targeting Budget Management Creative Testing Performance Monitoring Influencer Collaboration