At IDfy, I own product strategy and execution for CrimeCheck, the company’s highest-revenue Risk POD. I built and launched an IP-protected risk reporting product that contributes 23% of company revenue.
I’ve also improved search quality with ML and Engineering teams, reducing false negatives from 30% to 10%, and built LLM-based criminal record verification that brought verification cost below $0.002 per record. Previously, I improved consumer journeys at JustDial and redesigned digital loan journeys at IDFC First Bank.

