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Nika Beridze

@nikaberidze1

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Product Manager at BebiFamily, growing subscription apps for kids; pricing experiments lifted revenue by up to 42%.

Georgia

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At BebiFamily, I own product strategy and the roadmap for a portfolio of 10+ subscription learning apps for kids aged 2–5. I led pricing experiments that lifted revenue by 22–26% on iOS and 42% on Android in the US, with no conversion loss.

I also planned onboarding and paywall tests, and a redesigned onboarding funnel increased trial conversion by 46% in a 45k-user A/B test. At Leavingstone, I introduced a top-readers leaderboard for SABA Reader that increased revenue by 31%, ARPPU by 72.6%, and average engagement time by 81%.

Experience

Work history, roles, and key accomplishments

Current

Product Manager

Current

BebiFamily

May 2026 - Present (6 months)

Own product strategy and roadmap for a portfolio of 10+ subscription learning apps for kids aged 2–5, from monetization and growth to new app launches and core experience redesigns.

Product Strategy Roadmapping A B Testing Pricing Monetization Subscription Growth Cohort Analysis LTV Analysis Segmentation Retention Product Discovery Prioritization Leadership

Current

Founder

Current

BebiFamily

Dec 2024 - Present (1 year 11 months)

Founded BebiFamily, a portfolio of subscription learning apps for kids, and currently leads product strategy and roadmap.

Senior Product Designer (Growth / PM scope)

BebiFamily

Jun 2025 - May 2026 (11 months)

Planned onboarding and paywall A/B tests end to end, analyzed results with RPU forecasting, and redesigned the onboarding funnel to increase trial conversion by 46%.

A B Testing Onboarding Optimization Paywall Optimization RPU Forecasting Data Analysis UX Design

Senior Product Designer

BebiFamily

Dec 2024 - Jun 2025 (6 months)

Analyzed US parent research and benchmarked competitor apps to shape funnel architecture and paywall positioning. Designed the full parent-facing experience, compliant with COPPA and GDPR-K.

User Research UX Strategy Funnel Architecture Paywall Positioning COPPA GDPR K UX Design

Product Designer | UX Strategist

Leavingstone

Jan 2021 - Dec 2024 (3 years 11 months)

Introduced a top-readers leaderboard for SABA Reader, increasing revenue by 31%, ARPPU by 72.6%, and engagement time by 81%. Analyzed user behavior to reduce churn and designed personalization and gamification features.

UX Audits User Behavior Analysis Churn Reduction Personalization Gamification Usability Testing UX Design