Nidhi Sinha

I’m a program management professional with 5+ years driving growth outcomes through delivery rigor, performance metrics, and cross-functional execution. I specialize in translating operational data into measurable improvements—especially in OTT and digital media environments.

At Netflix (Project Coordinator, Scaled Launch Operations), I scaled hub output from 80% to 100% of total project volume by identifying operational constraints, improving internal communication, and redesigning workflows across 15+ concurrent projects each month. I owned end-to-end promotional asset delivery across EMEA markets to protect on-time Go-To-Market readiness, acting as the primary liaison across regional business teams, vendors, and global operations. I also built and maintained dashboards, SLA trackers, and risk auditing systems to surface delivery issues proactively and keep stakeholders aligned.

Previously at Amazon MX Player (Senior Executive, Content Operations), I managed high-volume, SLA-driven publishing delivery for 100+ titles per month while maintaining zero publishing disruption. I led a team of 10 operators as the central coordination point across internal teams and external partners, optimizing task allocation and resource management under tight deadlines. I delivered measurable operational impact—reducing TAT from 10 days to 2 days while sustaining 100% QC compliance and cutting post-release QC issues from 10–12 per month to ~5 per quarter through stricter governance and process redesign.

I also initiated a rights management improvement by identifying a gap and driving a cross-functional project with Acquisition and Technology teams to design and build an automated CMS-integrated rights management and content expiry system. In more recent programs, I drove a 43% MoM increase in BDR productivity and supported a 20% MoM reduction in customer churn by redesigning workflows and implementing automation across Sales and Customer Success, and I improved engagement across 200+ titles at Dashverse through metadata optimization and structured content placement. With PMP® certification and a strong KPI/dashboard focus (SQL, Excel, Sheets, and reporting systems), I bring a pragmatic, results-first approach to program execution and continuous optimization.