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Nidhi PuriNP
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Nidhi Puri

@nidhipuri

Brand marketing and lending operations professional focused on growth and quality.

India
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What I'm looking for

I’m looking for a challenging role where I can own cross-functional coordination, reporting/MIS, and customer outcomes—while growing my brand marketing and lending operations expertise in a progressive organization.

I’m a brand marketing and lending operations professional currently working with Teamlease Services Limited as an Executive, Brand Marketing (Jan’23–Till Date). I coordinate across Finance, Procurement, and internal teams to ensure smooth invoice approval, PO workflows, and PR raising—then I drive reporting and MIS for the brand marketing team.

Earlier, I built strong lending operations expertise with Paytm and Pine Labs Pvt Ltd, where I managed end-to-end loan processes through cross-functional coordination with Sales, Helpdesk, Operations, Finance, Lending, and Merchant Engagement. I handled customer responsiveness and escalation management, validated loan processes and documents for quality checks, and monitored delinquency with effective follow-ups to support zero-defect outcomes.

My background also includes roles as Assistant Manager and Deputy Manager, plus foundational experience in sales with Bajaj Allianz General Insurance. Across teams and partners, I’ve focused on lead generation, partner relationship management with NBFCs, NPS-driven customer experience, and onboarding initiatives like Online Donation through Freecharge—always aiming to hit targets while improving speed, accuracy, and customer outcomes.

Experience

Work history, roles, and key accomplishments

Pine Labs Pvt Ltd logoPL

Deputy Manager - Lending Ops

Pine Labs Pvt Ltd

Nov 2018 - Sep 2020 (1 year 10 months)

Built and maintained relationships with lending partners for invoicing, lead generation, revenue, and disbursement while driving customer responsiveness and escalation handling. Set up aggregator TID on POS for loan recovery, validated loan documents, managed lending MIS/reporting, and led call center execution for lead generation.

SG

Assistant Manager - Credit Program

Sar Group

Jan 2018 - Nov 2018 (10 months)

Co-founded and operationalized a credit program for existing buyers on the SAR platform, managing liaison between buyers and financiers to resolve issues and enable quick disbursal. Led a team of four and field staff, tracked in-pipeline and renewal cases, and monitored delinquency to ensure repayment follow-ups.

Snapdeal logoSN

Assistant Manager - Lending & Partnerships

Snapdeal

Sep 2013 - Jan 2018 (4 years 4 months)

Handled day-to-day operations for Capital Assist on the Snapdeal platform, coordinating with NBFCs to enable sellers to raise working capital and resolving issues to ensure timely disbursal. Managed renewal and delinquency monitoring for quality outcomes, improved customer experience and NPS, and supported online donation initiatives by onboarding temple/NGO partners.

Education

Degrees, certifications, and relevant coursework

JC

Janki Devi Memorial College

Bachelor of Arts (Hons), Political Science (Hons)

Grade: 61.20%

Completed a B.A. (Political Science Hons) at Janki Devi Memorial College, affiliated with the University of Delhi.

GD

Govt. Girls Sr. Sec. School, Delhi

CBSE Class 12, Higher Secondary Education

Grade: 75%

Completed CBSE Class 12 (Higher Secondary) from Govt. Girls Sr. Sec. School, Delhi, scoring 75%.

GD

Govt. Girls Sr. Sec. School, Delhi

CBSE Class 10, Secondary Education

Grade: 57.80%

Completed CBSE Class 10 (Secondary) from Govt. Girls Sr. Sec. School, Delhi, scoring 57.80%.

Tech stack

Software and tools used professionally

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