Nicole Terborg

Owns online reputation management across e-commerce and retail locations, builds Klaviyo email/SMS flows, and leads social media strategy and community engagement. Reports brand performance to leadership and leads a marketing team spanning content, social, and paid channels.

Managed a digital marketing team executing paid and lifecycle campaigns, contributing to a 15% increase in online sales and a 17% improvement in conversion rate. Partnered with the retail team to ensure consistent brand voice and customer experience across channels.

Led a cross-functional team of 8, integrating performance, lifecycle, and content marketing disciplines. Owned budget and vendor spend, used analytics tools to drive engagement, and reported performance trends to senior stakeholders, achieving 18% YoY growth.

Managed brand presentation and customer-facing content for a book of 20–30 clients, partnering with an e-commerce strategist on Brand Store content and listing optimization. Used competitive analysis and consumer insight to identify growth opportunities aligned to client goals.

Directed brand strategy, content, and social media management for client portfolios, working with photographers, graphic designers, and copywriters. Managed a network of 20+ freelancers and agency partners to meet budget and timeline, and was promoted within four years to lead sales growth and team leadership.

Bachelor of Arts in Business with an emphasis in Marketing from Trinity International University.