I've led more than 45 brand transformation projects at IronsidePress, guiding visual identity systems from creative discovery through production across digital, print, packaging, social media, and branded environments.
Previously at Gulfstream Park–Stronach Group, I created integrated campaigns for the Pegasus World Cup and Florida Derby across advertising, web, signage, print, and experiential marketing. I bring 15+ years of hands-on brand, marketing, and visual communication experience, translating business goals into clear visual systems while collaborating closely with clients, executives, vendors, and cross-functional teams.
